ASHI is excited to announce the launch of ASHI Virtual Try-On, a real-time virtual try-on feature embedded onto the ASHI website for rings, pendants, earrings, and bracelets.
“While most people associate virtual try-on as an e-commerce feature, we are seeing very compelling use cases in physical retail stores,” says Mr. Pandya, partner at ASHI Diamonds. “This feature is used to assist consumers to visualize the style on themselves, additional colorways, and similar styles.”
The feature has a Live Try-On option with a built-in face beautifying effect that smooths your complexion and improves lighting along with Virtual Try-On options with developed images, so all you have to do is stack and layer as many pieces you’d like. This creates a personalized shopping experience for consumers when they step into a retailer’s store.
With this, sales associates are able to simulate rings, pendants, earrings, and bracelets for their consumers to try-on their favorite styles in store with a smartphone or tablet. The technology enables consumers to shop in comfort while sharing their jewelry-buying experience with friends and family.
Additionally it improves consumers’ confidence in jewelry purchases by allowing them to experience realistic product try-ons that accurately depict the style.
“Virtual try-on’s will enable our retailers to stay ahead of the competition and grow in response to consumer demands,” said Pandya. “Retailers will be able to provide a tailored shopping experience for to their customers, allowing them to try on jewelry before placing an order. Providing their customers another reason to buy jewelry by offering a powerful jewelry try-on solution online. When consumers see that the retailer understands their needs by offering a service that other companies do not, they are more likely to choose them.”
Who will have access to this feature?
Any associate who has access to the ASHI B2B Website will be able to utilize this feature. They can show off their ASHI products instantly with a smartphone or tablet. This enables associates to interact with consumers, bring the experience to life and close sales.
- Customer Engagement: Enriches the customer experience by providing personalized recommendations, visual modifications, and social media integration.
- Personalized Experience: allows recommendations from a virtual assistant and sharing interesting products with friends.
- Low Return Rates: Try before buying, enables customers to virtually try on jewelry designs. Resulting in higher confidence and reduced return dates.
- Enhanced Conversion: Boosts your conversion rate and ROI, increasing your sales and revenue.
For more information call ASHI at 800-622-ASHI (2744), contact your regional sales representative or visit www.AshiDiamonds.com.