ASHI is excited to launch their Diamond Basics Collection. “Our Basics Collection delivers a tremendous value beyond just design,” says Rajeev Pandya, partner at ASHI. “With a focus on precision manufacturing and sharp pricing, this collection guarantees strong turn & margins. Our Diamond Basics styles are combined with the finest craftsmanship and highest quality expected by the most discriminating consumer.”
All Basics are set in program format and feature classic sets like hearts & crosses, tennis bracelets, various band programs and more.
Diamond Basic jewelry styles can account for more than 35% of a retail jewelry store’s sales throughout the year. Along with the appropriate marketing and merchandising, these classic and timeless styles will help increase the independent retail jewelers’ inventory turns, sales and profits.
“The ASHI Diamond Basics program represents an extension of our commitment to always provide our independent retail jewelry partners with the very best in product selection and marketing solutions,” added Pandya. “We’re dedicated to providing the latest trends and cutting edge styles in bridal and fashion, and now we have designed this innovative and complete turnkey program of the best-selling and most popular classic jewelry styles to help independent retail jewelers maximize their sales and profits all year around.”
Studies show that Diamond Basic jewelry styles can turn from 3.5 times per year to as much as 4 times per year on some categories. This means that basic items can turn several times in the time it takes retail jewelers to sell the rest of their inventory. This represents a huge percentage of jewelers’ sales and profits for the year. “Inventory turn is the key to profitability,” says Pandya.
The ASHI Diamond Basics program includes customized POS displays branded with your logo, extended terms, consistent quality, and in-stock fast delivery.
“Today’s successful jewelers expect and deserve more from their vendors than the normal,” said Pandya. “ASHI is dedicated to being the leader in presentation of jewelry to your consumers. ASHI’s Diamond Basics Collection provides the quality customers expect, at retail prices that allow you the flexibility to achieve a competitive advantage in any market.”
For more information about the ASHI Diamond Basics Collection, please contact your regional ASHI sales representative, call 800-622-ASHI (2744) or visit www.ashidiamonds.com.