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Home Latest News What's New

ASHI releases 2023 Fine Jewelry Catalog

October 10, 2022
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ASHI is pleased to announce the release of its new 2023 Fine Jewelry Catalog. Featuring over 10,000 beautiful designs in bridal sets, engagement rings, and anniversary bands, along with a comprehensive selection of diamond pendants, earrings, rings, and bracelets, color gemstones, and trendy fine jewelry styles of all descriptions and value.

ASHI’s most popular collections, including I Do Bridal, Lovebright Collection, Fusion Diamonds, Diamond Basics, Wraps and Inserts, Paper Clip Jewelry, Curb and Cuban Jewelry, Station Necklaces and Bracelets, Petite Collection, Scatter Diamonds, Open Link Designs, Baguette Designs and Silver Stones Collections feature timeless, classic, and contemporary styles that combine the finest craftsmanship and materials.

The catalog is arranged in a beautiful layout of fine jewelry alongside vibrant multicolored orchids, and is well structured by collections and categories making browsing quick and easy. “Every jewelry item includes all the necessary information to close a sale,” says Mr. Pandya, partner at ASHI. “It includes a comprehensive collection of various jewelry products that ASHI manufactures and stocks for overnight delivery, demonstrating many years of jewelry experience, dedication to perfection, and a strong desire to assist retailers in finding exactly what they are looking for.”

Pandya went on to share the vision that was behind making this new catalog:

“For over 37 years, we have dedicated ourselves to serving the fine jewelry needs of over 1,000 of the top independent retail jewelers across the USA. We are delighted to present this Fine Jewelry Catalog to our retail partners as an invaluable over-the-counter resource, which will assist their sales associates in converting prospects into buyers. This catalog will serve as an essential tool that will help our retailers to select the perfect bridal engagement ring or a beautiful matching ring, earring and pedant ensemble for their customers. Most importantly, it is meant to be the perfect companion for every retail sales executive looking to fulfill someone’s wish list.”

“Within these pages, ASHI has curated a selection of products that will fit every customer’s wants and needs. From classic designs to trendy styles, we’ve got it all. The catalog showcases an outstanding selection of quality jewelry that reflects the very best in fine craftsmanship and contemporary jewelry designs.”

Retailers’ management and buyers can utilize the catalog to generate sales, analyze styles and categories missing from their showcases, and replenish inventory at their store(s). Sales associates that are integrated with the ASHI B2B website can use this catalog over the sales counter to showcase and share product information with their clients at retail prices customized with their store logo and info. The ASHI Rewards Program, incentivizes sales associates to sell jewelry products utilizing their smartphones along with the catalog at triple key pricing.

Through enhanced product vividness and ease of use over the counter, catalogs can increase sales and customer engagements. “While iPads and computers are sometimes not as user-friendly for navigating and searching products at a retail store, or across the counter, flipping through a well-designed catalog is quick and easy,” said Pandya.

“When combined with the ASHI 5-day no obligation invoice memo program, it’s a fantastic tool for increasing sales and extending jewelry inventory at your store.”

ASHI 2023 Fine Jewelry Catalog Features:

  • 400 page 4-color soft touch print catalog
  • Visually elegant and easy to read layouts with beautiful multi-colored orchid flowers
  • Includes more than 10,000 fine jewelry styles
  • An attractive and ideal resource for over-the-counter sales
  • Enables you to virtually extend your store’s inventory to over 10,000 fine jewelry styles – many available for overnight delivery
  • All styles are priced at triple key, making it easy to maintain margins
  • Digital E-Catalog Flipbook of the catalog available for authorized retailer’s website

For ASHI’s VIP Retail Partners, a digital flipbook of the catalog customized with their company logo and store information on the front and back covers will be available to showcase the collection on their website and social media pages. The E-Catalog is mobile ready and viewable across all devices.

ASHI will also provide approved retailers style images for their social media, print and digital marketing purposes.

For more information about the new ASHI catalog, contact your local ASHI Sales Representative, call 800-622-2744 or visit AshiDiamonds.com/RequestCatalog.

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