AVA Couture, an industry leader in fancy shape diamond jewelry, has announced the launch of its latest patent pending Fancy Diamond Band Builder by AVA™ I-frame. This will allow the retailers and their customers to create any fancy shape anniversary or eternity band, with 100,000 different combinations, on the retailer’s website or an instore i-Pad. The retailer will have instant access to pricing, carat weights, diamond shapes, diamond sizes, images, videos and even lifestyle photos in every combination they create. It has the option to price in earth-mined or lab-grown diamonds. The consumer will be able to create any combination and will be shown MSRP pricing of the retailer’s choice.
“Brick and mortar retailers are feeling the pressure from large online retailers who often have a large tech team and access to inventory,” said AVA Couture CEO, Sanju Bhagwanji. “The Fancy Diamond Band Builder by AVA™ will give retailers access to state-of-the-art patent pending technology and in-stock inventory which will allow them to compete and ultimately thrive.”
AVA Couture has 3 generations of experience in only fancy shape diamonds and are proud members of RJO, IJO and CBG. Specializing in 5 stones, 7 stones, halfway, 3/4 way and eternity bands in all fancy shapes. With a hyper focus on Emerald, Oval, Asscher, Princess, Cushion, Pear, Marquis and Radiant cut diamonds.
AVA provides it retail partners with a free AVA Care™- Lifetime Jewelry Care Plan with every band. AVA Care™ will warranty the jewelry against everyday wear and tear, including replacing chipped, broken or missing diamonds at no cost to the retailer. Retailers can confidently sell anniversary and eternity bands knowing that the lifetime services are covered by AVA Couture.
“We see supporting and empowering our retailer partners as our first and foremost responsibility. We have created amazing tools like AVA Care™ to overcome sales objections from the consumer and sometimes even the retailers. This results in making fancy shape bands a profitable and a basic staple for retailers,” said Bhagwanji. “It’s very simple, why wouldn’t a retailer increase their sales in this category if they knew that AVA completely covers and warranties the band.”
“We provide our retail partners with a complete solution which increases their sales in fancy shape anniversary and eternity bands. Tools include our Fancies by AVA™ Prototype alloy display, sales training, monthly social-media assets, SPIFF sales incentive program, trunk shows and wedding band events.”
For more information about the patent pending Fancy Diamond Band Builder by AVA™ App or the Fancies by AVA™ Prototype alloy display, contact firstname.lastname@example.org or call 404-551-3259. Visit AVA Couture online at avacoutures.com.