(EMERYVILLE, Calif.) – Esteemed sterling silver jewelry designer and manufacturer Belle Étoile launched its 2014 Summer/Fall Collection at JCK Las Vegas, receiving rave reviews. This season’s collection plays with a variety of moods and personalities, ranging from playful and whimsical to bold and romantic.
“Following the success from our Spring release, we continued incorporating exciting patterns and prints, as well as adding distinctive shapes to create textures and dimensions,” says Carolyn Thamkul, Executive VP at Belle Étoile. The new direction has been effective, with three best-selling collections featuring this approach. Pashmina mirrors the elegant flow of a billowing scarf, while Fontaine captures the cascading spray of a flowing fountain. Even the simplistic 3-D knot of Ariadne speaks volumes.
In addition to their full suite collections, Belle Étoile introduced a series of inspirational, stand-alone pendants. “Chic pendants are in. Paired with a solid color top, an extraordinary pendant on a long chain can really emphasize an already classy outfit,” says Thamkul. “We love incorporating unique functions into our designs. Our pendants are interactive with hidden secrets and treasures.” Jewel of the Sea features a hand-painted Italian enamel seashell that opens up to reveal a pearl, or “jewel of the sea”. Love Letter swings open to reveal a sentiment of love, while My World’s hand-painted globe spins within a pavé-set sterling cage.
Sales Manager Bryce Harenburg notes: “With this collection, we are very focused on price points and introducing more tailored styles to draw a younger customer. In conjunction with our entire mix, this collection adds more versatility and allows us to appeal to a wide range of customers.”
Retail price points for the new collection start at $95.
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