(CHICAGO) – BriteCo, a tech-driven provider of jewelry and watch insurance, has announced the integration of Gemological Institute of America (GIA) grading results to BriteCo’s Appraisal Management System. GIA’s grading reports are a trusted resource to independently confirm gemstone quality characteristics and determine value among retail jewelers. The GIA grading results integration to BriteCo’s Appraisal Management System helps retail jewelers provide faster and more accurate appraisals for their customers and better determine adequate jewelry insurance coverage.
GIA established the standard and benchmark credentials for gemological identification, analysis and grading in the jewelry industry. Its pioneering method was created in 1940 and was the first to evaluate and determine gemstone characteristics to identify and confirm quality, authenticity and value. Its proprietary Four Cs standard of color, clarity, cut and carat weight has been the most agreed-upon standard by which gemstones are evaluated for nearly a century. Retail jewelers across the globe rely on GIA grading reports to serve their customers. GIA reports can now be accessed in appraising jewelry through BriteCo’s Appraisal Management System for all BriteCo retail jewelry partners.
Available free to qualified retail jewelers, BriteCo’s Appraisal Management System is used by thousands of BriteCo retail jewelry partners to accurately appraise jewelry. Its proprietary software has revolutionized jewelry appraisals with digital forms that replace traditional paperwork, faster processes and superior accuracy. The BriteCo system enables retail jewelry partners to leverage technology to quickly and comprehensively appraise jewelry, while allowing customers to insure their jewelry with BriteCo’s jewelry and watch insurance.
“There are over 200,000 appraisals in our Appraisal Management System from thousands of independent retail jewelers across the United States,” said Dustin Lemick, founder and CEO of BriteCo. “The integration of GIA grading results to our system continues our commitment to provide the very best, tech-powered innovation to our partners.”
“BriteCo has helped our company to access and use technology to improve processes and better serve customers in ways we couldn’t before,” said Andrew Elawar of Chrysella Fine Jewelry and Diamonds in Woodbridge, Virginia. “For a retail jeweler, it means we can stay ahead of the competition while meeting customer demand for innovation.”
GIA grading results integration is available now in the BriteCo Appraisal Management System for all BriteCo retail jewelry partners. Retail jewelers interested in joining BriteCo’s jeweler partner program can learn more here.