Costar Imports, a leading fine diamond jewelry manufacturer and distributor, has announced a social media marketing program to benefit fine jewelers during their busiest time of the year – the holidays. The program will provide high quality videos, social media advertising, and expert management for retail jewelers.
“We are excited to partner with jewelers, and offer them marketing assistance during what is not only the busiest time of the year, but the most profitable,” says Ram Kedia,Costar Imports President. “With this program, jewelers will be able to reach thousands of jewelry shoppers in their market while staying hands-off. They don’t have to do anything, so they can concentrate on what’s happening in their store.”
The program, which will run from a few days before Thanksgiving through Christmas, includes 8 elaborate, multi-edited videos featuring Costar products. The videos, along with engaging copy, will be posted directly on jewelers’ Facebook and Instagram accounts. Each post will be boosted, targeting jewelry shoppers who live within a jeweler’s market, driving them to shop.
Costar is working with Harmon, a marketing agency specializing in the jewelry industry, to manage the program. Harmon will implement the entire program directly through jewelers’ social media accounts. They will also provide a content calendar, detailing when posts will be scheduled, as well as performance analytics when the program is over.
“Everything is professionally created and managed from beginning to end,” explains Kedia. “Jewelers don’t have to do anything except sign up.”
For more information on this program, or to sign-up, see Costar at in Las Vegas at the Continental Buying Group (CBG), or JCK at booth 21087. You can also call 888-726-7827 or email ram@costarimports.com.
