Costar has announced the launch of their 2023 Bridal Book. This year’s book is filled with Costar’s best sellers as well as numerous new products that represents the latest trends in diamond bridal jewelry and diamond bands.
“This Bridal Book is a proven tool to generate more bridal sales during the year, and to ensure your success selling the most important category in your store,” said Al Minor, Costar VP of Sales and Marketing.
Costar 2023 Bridal Book Marketing Program Features and Benefits:
- Bridal Book Jewelry Guide – 24-page Guide can be used in-store or digital to brand your store, generate traffic, develop new customers, and turn inventory while maintaining attractive margins.
- In stock position on most items in the Bridal Book with 3-5 day delivery
- 3% Advertising Co-op Program – 3% advertising subsidy against net asset purchases to offset the cost of Bridal Book print, postcards, billboards, and approved Costar ads.
- 500-1000 Books free and up to 6 months of equal payments with different purchase levels.
- Customizable – Customize your Bridal Books with store logo imprinted on the front and back covers, ‘Your Story’ on the inside front cover and choose your own markup.
- Brand Customization: & Custom Print E-Coupon – Use the coupon on the back cover to promote other brands in your store or to provide your customer with ‘seed money’ in the form of a discount for purchases.
- Digital Marketing: Digital images for social media, website, QR code, and customized digital flipbook.
- In-Store Marketing Visuals – High resolution images for customized in-store DVD loops, duratrans, and window clings. Available for co-op print media for customized ads, billboards, postcards and approved print media.
“We promise to provide the highest quality bridal and diamond fashion product and customer service experience to our business partners,” said Minor. “Our goal is to assist you in generating more traffic in your stores, to help maximize your inventory turn, to increase and maintain your margin integrity, and to provide you with couture quality diamond product at Main Street prices.”
For more information about the Costar 2023 Bridal Book Program, call us at 800-726-7827, email info@costarimports.com or contact your Costar Regional Manager.
