(NEW YORK) – In an effort to help strengthen the bond between jewelry stores and the nation, Royal Chain has introduced the Royal Chain Heroes Initiative. Royal Chain Heroes is a non-profit CSR (Corporate Social Responsibility) initiative, developed by Royal Chain and the brand Phillip Gavriel, directed primarily at local communities around the nation. Royal Chain is partnering with their vast network of retailers to collect stories about ordinary people who have done something extraordinary to help their community. The stories of great things being accomplished give us hope and inspire us to make a change.
Any certified retail store is eligible to nominate heroes from their local community. Every month four winners will be selected and awarded with a special piece of jewelry by Phillip Gavriel/Royal Chain. The stories will be shared on a dedicated website royalchainheroes.org, as well as on social media.
“Over the last few months, we have heard the inspiring stories of people who have made a difference across the country, but there are so many more who will never get that national recognition they deserve. With this initiative we can fortify the bond between jewelry stores and their local communities that will continue to share life’s most precious milestones together,” says Phillip Gabriel Maroof, Vice President of Royal Chain.
“Not all heroes wear capes, but some can wear jewelry.”
For more information visit royalchainheroes.org.
