Gems One has announced the launch of its next-generation Classics book, a 100-page jewelry catalog designed to help retailers make more sales with less inventory.
“We know our customers are under increasing margin pressure, so it’s no longer enough for a supplier to offer next day delivery of core basic items,” says George Prout, chief marketing officer Gems One. “Our customers are looking for the right item at a globally competitive price, in-stock and ready to ship same day.
“The product assortment in this catalog has been curated to ensure that our customers can stock accessible price-point jewelry classics that consumers buy every day, while simultaneously providing the visual tools to facilitate taking special orders for those same styles in higher carat total weights, allowing them to upsell consumers without stocking SKUs at the top of the price point spectrum that may not turn as quickly.”
Prout went on to say, “Aside from core basics, retailers will also find many trending designs similar to what consumers are seeing from the top brands charging four times the Gems One price, and styles that are backed by proven data showing that the largest e-commerce giants are selling them by the thousands.”
For more information, contact Gems One at email@example.com, or call at 212-869-7084.