Online sales represent over 15 percent of all retail jewelry sales – and that figure is climbing. An increasing number of shoppers may never make it to your store if they don’t first encounter you online. And unfortunately, they’re easily lured by “discount” internet prices because they don’t understand the nuances of diamond quality.
To compete and thrive in the digital age, you must not only reach customers online, but also educate them on the value and benefits of buying from you. “Independent jewelers now have a simple and powerful way to do just that – while gaining a massive white labeled loose diamond inventory with their own branding and markups,” said Asaf Herskovitz, CEO of GN Diamond.
Diamond Hunt, GN Diamond’s ecommerce portal, enables you to compete with the mega retailers, without losing the experience and personal touch you bring to each sale.
Captivate Customers Online and Off
Independent jewelers across the country have already begun using Diamond Hunt to captivate customers without resorting to pushy sales tactics. “They are also leveraging our inventory of over 5000 exceptional, certified diamonds – worth roughly $70 million at wholesale cost – on their own website with their store’s logo,” he added.
Diamond Hunt gives independent jewelers several powerful online and in-store advantages over internet retailers:
- Instantly gain a digital sales tool that mimics and surpasses what shoppers see elsewhere online
- Display super high-res 360-degree views of each diamond and its natural birthmarks
- Showcase each diamond’s Sarine light performance score – an objective, third-party clarity grade, which can be used to explain why one SI2 is better than another
- Enhance the in-store experience with a sales presentation iPad app for web-savvy clients
- GIA, AGS, and EGL-USA certification for all diamonds
To secure your advantage over major retailers and guarantee your inventory won’t be found on their sites, GN Diamond never sells to the public or online-only businesses. “Our diamond sales experts are truly committed to giving independent jewelers an edge, and Diamond Hunt is our most effective tool yet,” said Herskovitz.
An Ecommerce Tool Built For You
Ecommerce is here to stay, so take advantage of the growing opportunity with a diamond sales platform that not only helps you compete online, but also brings added value to the in-store experience.
For more information on how you can gain a white labeled inventory of over $70 million in loose diamonds certified by GIA, AGS, and EGL USA, all with the Gemprint ID contact GN Diamond at www.gndiamond.com, or speak to a GN representative at email@example.com or 800-724-8810.