Showcase light brilliancy to sell diamonds online
GN Diamond has created a sales tool to give independent jewelers an advantage over large internet retailers – Diamond Hunt, an online inventory search and presentation tool complete with powerful 360-degree videos, third-party grading and identification, and more.
One Diamond Hunt feature in particular delights and converts online customers: the third-party-verified light performance score. Complete with high-res photos and detailed measurements, this engaging visual sales tool is being used more than ever by independent jewelers to drive online sales.
Captivate Customers at Home
The third-party light performance score makes it easy to communicate the meaning and value of brightness and brilliance. “Typically cautious online shoppers feel empowered by this knowledge and are able to confidently select the right diamond from the comfort of their own homes,” says GN CEO Asaf Herskovitz.
Diamond Hunt uses clear visuals to demonstrate to the customer exactly what it means when you say a diamond has excellent light performance. The customer can easily compare any diamonds in your inventory to see how subtle differences in color, clarity, cut and brightness affect overall brilliance and quality, explaining why one diamond is valued higher than another. And customers have peace of mind knowing the light performance score is an objective, third-party grading.
Created by GN Diamond, Diamond Hunt is a white label online diamond shopping portal independent jewelers can use to sell online with their own branding and markups. Diamond Hunt can also be easily used in store simply by displaying the search portal on in-store devices or scanning a QR code.
Convenience for You and Your Clients
“While many shoppers still prefer to shop online, and internet competition continues to heat up, independent jewelers need every online sales advantage they can get,” said Herskovitz. “Make it convenient and captivating to browse your inventory online with Diamond Hunt’s light performance score, 360-degree video, Gemprint ID, and more.”
GN Diamond has shown a commitment to developing practical tools that make it more convenient for customers to do business with you. Visit www.gndiamond.com to learn how to add a dazzling diamond listing to your website. GN representatives are available 7 days a week at firstname.lastname@example.org.