In this new year, it’s more important than ever for retailers, wholesalers, store owners, and salespeople to take the time to evaluate everything that’s working well and all that may need improvement. GN Diamond has an easy-to-use sales tool when presenting diamonds. GN realizes that competition is tough, end consumers may have limited time in your store, and they want to understand why your store is different from the store down the street and more importantly why the diamonds you are presenting stand out.
“GN’s free, 3rd party light performance score on all loose diamonds helps reduce the sales presentation by ½,” said Herskovitz. “It simplifies the sale! There is an abundance of time saved when you can easily show consumers why 1 diamond is better than another diamond. The diamond is better with gentle inclusions.”
GN understands the challenges retailers face on a day-to-day basis and try to help jewelers sell more diamonds. By investing in tools that can provide jewelers with a point of distinction quickly and easily, closing percentages should rise.
“In 2024, GN looks forward to continuing to support retailers with the right inventory at the right prices,” stated Herskovitz. Easy to use links on all loose diamonds reveal all the necessary information on the diamond – a 360-degree view, GIA certification and the light performance.