Bridal season is upon us and GN Diamond has introduced a tool to help sell diamond studs – the Diamond Stud Simulator. Add GN’s Diamond Stud Search on your website and allow your customers who are shopping for studs online to easily view what size diamond studs look like on the ear.
Bread and butter studs from 1/4 ct up to 1 1/2 cts have always been most popular, but GN has seen larger studs from 2 ct to 6 ct becoming an additional hot seller. Simplistically beautiful, studs often produce up to 12% of a retail store’s annual revenue. Diamond studs are a great add on to any bridal sale. In the advice of Shane Decker, “Never stop selling until the customer tells you to stop.”
GN’s new app offers a visual simulation of what a diamond stud looks like on the earlobe from ¼ ct to a 2 ct. The end consumer can easily see the difference between martini set or 4 prong set in all different sizes that reflect their own taste and budget.
In addition, GN Diamond creates a point of distinction for the retail jeweler and offers a light brilliancy score on all of their diamond studs. Each pair is sent to a 3rd party, independent laboratory to evaluate brightness and sparkle.
“Our studs are proven to score in the top 96% of the world’s brightest diamonds,” said Asaf Herskovitz, CEO GN Diamond. “Furthermore, each pair is Gemprinted providing a unique fingerprint of each diamond which will offer the end consumer up to a 10% discount on their annual insurance premium.”
There is a competitive market with diamond studs and these features can help retailers gain the edge over their competition and overcome common objections and obstacles salespeople face on a daily basis.