Sales expert Shane Decker teamed up with Asaf Herskovitz, CEO of GN Diamond to reveal today’s best closing strategies. Their passion to help jewelers sell more diamonds is evident in their recently released webinar, “How to Double Your Diamond Closing Ratio!”
Herskovitz says the average independent retail jewelry store’s closing percentage is 27%, despite the fact that 85% of customers walk in ready and willing to buy. That’s why he invited Shane Decker of the Ex-Sell-Ence Diamond Training Academy to share tips and tools retailers can use to capture more in-store sales.
Now available to watch on-demand, “How to Double Your Diamond Closing Ratio!” is the second in a multi-part series on Ultimate Sales Tips. Packed with practical and effective advice for retail jewelers and their staff, this webinar shows how to determine your market size, identify blind spots and missed sales opportunities, and provide an exceptional customer experience.
“If you track just one figure in your business, it should be your closing ratio,” says Herskovitz. “This number is critical because it tells you the percentage of missed sales opportunities walking out your door.” He draws on insights gained from surveying and doing business with 4000 independent retail jewelers to shed light on today’s market and buyers.
Too many independents are losing sales to online and chain retailers. Millennials and other online shoppers still prefer to purchase diamonds in-store, but these skeptical buyers need help understanding why it is so important to buy a diamond inside independent jewelry stores. Decker and Herskovitz discuss the three points of distinction jewelers can use to instill confidence in their customers.
“The close is a process,” explains Decker. “When you quit selling, they quit buying.” His sought-after sales advice has helped 3,000 stores worldwide increase their closing percentage. Now, Decker teaches how to educate clients and use added value to prove the worth of your diamonds.
Learn how one jeweler was able to take a customer from a $50K sale to a $120K sale by educating him on the rarity of the diamond and its exceptional characteristics. The same tactics can be replicated to help your customers fall in love with their next ring or pair of studs and maximize your sales.
View the webinar now for practical sales tips that will help you stop negotiating, discounting, and underselling and start proving the true value of every diamond to your customers – just in time for the biggest sales season of the year.
GN Diamond is committed to empowering store owners and salespeople to sell more diamonds with innovative online tools and in-person sales techniques. Through training, education, and marketing support, GN equips independent jewelers to compete with internet vendors.
Access “How to Double Your Diamond Closing Ratio!” at instoremag.com/webinar-ultimate-sales-tips-ii-how-to-double-your-diamond-closing-ratio/. And visit GN Diamond at gndiamond.com. Open 7 days a week with free shipping, GN representatives are available at firstname.lastname@example.org or 800-724-8810.