Free in-store tool designed to help retailers sell more diamonds
Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis. GN Diamond listens to the common pain points experienced by jewelers and has responded by now offering retailers the ability to put their loose diamond inventory – of over $70M – on their own website with their mark-ups and store’s logo.
This in-store selling tool, Diamond Hunt, mimics what the consumers are seeing on internet sites with the added value of videos of the diamonds, the Sarine score, and the certification of the diamond.
GN states Sarine is the leading developer of technology for the diamond industry and touches over 85% of the world’s diamonds. They are a third party, independent contractor that objectively grades clarity and explains why one SI2 is better than another. This interactive tool enables the end consumer to easily see a 360 degree of the diamond and its natural birthmarks without the cumbersome use of a loupe and tweezers. This is true, full transparency, unlike what a customer may see on-line which are often only still images of a diamond from a top view and may not show all inclusions.
GN is committed to constantly change with the latest technology in order to best help jewelers sell more diamonds.
Visit GN Diamond online at www.gndiamond.com to see over $70 million of loose diamonds certified by GIA, AGS, and EGL USA, all with the Gemprint ID. GN reports 90% of their inventory is on the first page of RapNet and they strive to offer the most competitive prices. Contact GN Diamond by phone at 800-724-8810.