“Stores that buy for stock sell 60% more than stores that do not,” says Asaf Herskovitz, CEO GN Diamond. “GN Diamond is proud to offer our 100% guarantee when buying diamonds and finished jewelry for stock. All of our diamonds and finished jewelry come with a 100% dollar-for-dollar Trade Back Guarantee with no expiration date. And we never sell to the public or online retailers, so independent jewelers gain this exclusive advantage.”
GN Diamond works with thousands of jewelers nationwide, so they understand why some store owners are reluctant to buy loose diamonds for stock. Why buy when you can get diamonds on memo? “Because over 80% of customers who walk through your doors want to buy that same day,” says Herskovitz.
Now, with GN Diamond’s new 100% Sell Through Guarantee, you can have total confidence and peace of mind when buying for stock. If turnover isn’t as strong as you hoped, or customers change their minds, you can exchange loose diamonds for loose diamonds and finished jewelry for finished jewelry.
How Buying For Stock Boosts Revenue
GN Diamond’s new policy helps independent jewelers increase profitability and improve their bottom line in three key ways:
1. Satisfy customer demand – An overwhelming majority of shoppers want to buy diamonds and finished jewelry the same day they shop. It’s imperative that jewelers stock the right goods at the most competitive prices to satisfy walk-ins, impulse buyers, and others.
2. Keep bread-and-butter items on hand – It’s critical that jewelers have plenty of bread-and-butter inventory available, especially during the holiday season. Popular items like diamond studs, tennis bracelets, and Riviera necklaces can drive revenue as add-ons, stocking stuffers, and reliable fast-sellers.
3. Compete with online and big box stores – Customers will search and compare prices online before shopping. If you don’t have what they want right then and there, they’ll buy elsewhere. GN Diamond has created a full line of price-point diamond studs and other competitively-priced items to help independent jewelers thrive.
GN Diamond is the Best Source For Stock
GN Diamond’s $70 million diamond inventory is composed of over 5,000 loose certified GIA and EGL USA diamonds. All of their diamonds come with 3D images and 360-degree video, and include light performance, Gemprint ID and certifications.