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    Les Olson Jewelers: a hands-on operation
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    Merger With a Mission
    From hard knocks to soft landing in new store
    Saban Onyx helps independent retail jewelers get fancy
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    Christie’s to auction Bleu Royal
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    Christie’s to auction Bleu Royal
    ISG awarded Certificate of the Combat Flag
    Artistry, Ltd. releases 2024 catalog
    Artistry, Ltd. releases 2024 catalog
    $2 million in 2021 GIA Scholarships available
    GIA’s Carlsbad Campus receives School of Excellence and Excellence in Student Services Awards
  • Podcast
    Inside the Generational Legacy of David Douglas Diamonds
    Episode 42 -Doug Meadows, Inside the Generational Legacy of David Douglas Diamonds
    An-Inspiring-Tale-Behind-50-Years-of-Jewelry-Design-and-More
    Episode 41 -John Atencio, An Inspiring Tale Behind 50 Years of Jewelry Design and More
    Episode 39 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    Episode 40 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 39 -Frederick Mannella, The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Technology Meets Our Values
    Episode 37 – Kyle Bullock, Technology Meets Our Values
    A Pandemic-Born Success of Two Jewelry Visionaries
    Episode 36 – Brooke and Chase Brinson, A Pandemic-Born Success of Two Jewelry Visionaries
    Jewelers Helping Jewelers
    Episode 35 – Aleah Arundale, Jewelers Helping Jewelers: Connection, Support, and Success
    Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
    Episode 34 – Christy Davidson, Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
  • Columnists
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: The Asteroid Approaches
    The Story Behind the Stone: Oops there it is!
    Image of Chuck Koehler
    Cool New Things from the Atlanta Jewelry Show
    Image of Chuck Koehler
    The Retailer’s Perspective: It’s Springtime in September
    Barbiecore Bling! Are you in?
    Joel McFadden Fine Jewelry
    Successful Custom: The Customers View
    Holiday Sales Success: A multifaceted marketing approach
    Holiday Sales Success: A multifaceted marketing approach
    International School of Gemology’s The Sindhi and the Suitcase
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GN Diamond’s 100% Guarantee takes the risk out of stocking up on diamonds and finished jewelry

September 20, 2023
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“Stores that buy for stock sell 60% more than stores that do not,” says Asaf Herskovitz, CEO GN Diamond. “GN Diamond is proud to offer our 100% guarantee when buying diamonds and finished jewelry for stock. All of our diamonds and finished jewelry come with a 100% dollar-for-dollar Trade Back Guarantee with no expiration date. And we never sell to the public or online retailers, so independent jewelers gain this exclusive advantage.”

GN Diamond works with thousands of jewelers nationwide, so they understand why some store owners are reluctant to buy loose diamonds for stock. Why buy when you can get diamonds on memo? “Because over 80% of customers who walk through your doors want to buy that same day,” says Herskovitz.

Now, with GN Diamond’s new 100% Sell Through Guarantee, you can have total confidence and peace of mind when buying for stock. If turnover isn’t as strong as you hoped, or customers change their minds, you can exchange loose diamonds for loose diamonds and finished jewelry for finished jewelry.

How Buying For Stock Boosts Revenue

GN Diamond’s new policy helps independent jewelers increase profitability and improve their bottom line in three key ways:

1. Satisfy customer demand – An overwhelming majority of shoppers want to buy diamonds and finished jewelry the same day they shop. It’s imperative that jewelers stock the right goods at the most competitive prices to satisfy walk-ins, impulse buyers, and others.

2. Keep bread-and-butter items on hand – It’s critical that jewelers have plenty of bread-and-butter inventory available, especially during the holiday season. Popular items like diamond studs, tennis bracelets, and Riviera necklaces can drive revenue as add-ons, stocking stuffers, and reliable fast-sellers.

3. Compete with online and big box stores – Customers will search and compare prices online before shopping. If you don’t have what they want right then and there, they’ll buy elsewhere. GN Diamond has created a full line of price-point diamond studs and other competitively-priced items to help independent jewelers thrive.

GN Diamond is the Best Source For Stock

GN Diamond’s $70 million diamond inventory is composed of loose certified GIA and EGL USA diamonds, mined and lab grown. All of their diamonds come with 3D images and 360-degree video, and include light performance, Gemprint ID and certifications.

For more information, contact a GN Diamond representative at sales@gndiamond.com and 800-724-8810, or visit GNDiamond.com. GN Diamond is open 7 days a week with free shipping.

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