Introduces innovative consumer finance program
(NEW YORK) – IDD Jewelry of New York, an industry leader in basic diamond jewelry and bridal programs, is proud to debut their new Iddeal Card Holiday Campaign, “Shake Up Her Holidays.” An innovative consumer finance program to offer promotional product tie-ins, the Iddeal Card’s campaign, “Shake Up Her Holiday”, is a new marketing concept that is designed to connect top-selling product with low-cost payment solutions, directly link retailers to consumers, and engage holiday shoppers with an integrated marketing strategy.
This latest release from IDD is the third successful marketing campaign developed for the Iddeal Card consumer finance program and IDD forecasts this program to achieve huge holiday sales for independent retailers. The campaign promotes proven holiday top-sellers using small payment options with the Iddeal Card, called “promotional product ties-ins”. By using these “promotional product tie-ins”, the retailer draws a wider range of holiday consumers to their stores and highlights quick-turning product in various designs and price points. Retailer testimonials show that low-cost “promotional product tie-ins” are effective at generating increased sales, and when combined with the “Shake Up Her Holiday” integrated marketing strategy, this campaign is designed to be a game-changer this holiday selling season.
Along with “promotional product tie-ins”, every Iddeal Card campaign participant receives a comprehensive marketing strategy package with all the bells and whistles. Featuring robust and thorough marketing packages, the “Shake Up Her Holiday” campaign is a fully integrated marketing kit offering 360° holiday coverage; including in-store support signage and showcase props, digital and social media content support, and ready-to-use print layouts. IDD values the Shake Up Her Holiday marketing kit at over $5000, but is offering it free to every campaign participant. This marketing kit is a cost effective way for independent retailers to reinforce their store brand within their market area and get the message out to their holiday shoppers.
If you’re already an existing Iddeal Card retailer and interested in the “Shake Up Her Holiday” campaign, getting started is quick and simple. Follow these three easy steps:
- Pick your promotional product
- Set-up your instore signage, and
- Get the word out with your free marketing kit with ready-to-use digital and social content.
Go to the IDD website, www.iddny.com or call 800-621-1162 to get started. Overnight shipping is available, but only while supplies last.
If you’re not an authorized Iddeal Card retailer, there is still time to sign-up before the holiday rush and start enjoying the member benefits for this holiday season. Simply e-mail IDD at sales@iddny.com to request more information and get your sign-up forms.
