Innovative sales/marketing program designed to build trust, loyalty
IDD, a premier diamond basics supplier servicing the jewelry industry for over thirty years, recently announced the launch of their special-cut program, Trubie Diamond. Boasting an innovative sales approach and cutting-edge technology, IDD reports the Trubie Diamond program has already proven it’s far more advanced than the average special-cut diamond collection in the market today.
What makes IDD’s special-cut so unique? The answer is IDD’s integration of innovation and value. The Trubie program works by combining IDD’s patent-pending special cut diamond, a state-of-the-art marketing campaign, and a bold, new selling philosophy to engage the emerging Millennial shopper and provide a superior product at the best value.
“After researching special cuts from several other vendors, I chose IDD’s Trubie Diamond program because it has the best overall philosophy, an innovative marketing concept, and it’s simply an outstanding value for your money,” said Ray Dhanani, owner of Benchmark Jewelers in Texas.
The Trubie Promise. From the early stages of development, Trubie was created with one simple goal in mind: to help every customer buy the brightest and most brilliant diamond at the best value. Unlike the conventional methods that focus on the 4 C’s or price of the stone which carries the risk of falling short on customer expectations, the Trubie special-cut diamond is crafted for superior beauty and blazing brilliance at the best value for the money.
The Trubie Cut. Using IDD’s patent-pending, master-crafted millennium-cut specifications, every Trubie diamond is hand-cut by master diamond artisans with care and exacting precision. Once the cutting process is complete, every Trubie Diamond is tested and measured for the Trubie signature standard of blazing brilliance.
The Trubie Certification. IDD uses the GemEx BrillianceScope testing system to scientifically measure and evaluate the superior return of light in every Trubie diamond. To ensure confidence with purchase, every Trubie diamond comes with its own GemEx Light Performance Certificate; a scientific report authenticating the blazing beauty measurements of every Trubie Diamond.
The Trubie Test. In addition to the GemEx Light Performance Certificate, consumers are invited to take the “Trubie Test” with a live, interactive Trubie diamond comparison at the time of purchase. Using the GemEx Brilliance Scope Viewer, the customer experiences first hand the dramatic science of light performance between a Trubie diamond and another comparable stone. “This interactive approach is an engaging selling tool for all types of customers,” said Alok Mehta CEO and president of IDD, “one that offers a guaranteed ‘wow’ factor and a higher rate of closed sales.”
The Trubie Generation. Market research indicates that by 2016, 79% of Millennial consumers will only shop from brands they can trust; consequently, the need for programs like Trubie is crucial for retailers to survive and grow their business. Catering to the emerging Millennial market by earning their trust and loyalty with its unique marketing and sales approach is the true genius of the Trubie diamond program. By incorporating such valuable components as the “Trubie Promise”, the GemEx certification, and the “Trubie Test” into the program, Trubie is naturally strengthening the customer’s confidence in their purchase and increasing the consumer’s overall experience with the retailer and brand.
With the completion of the successful soft launch this spring, Trubie is ready for its grand release at the JCK show in Las Vegas. Complete with full brand benefits including a sales incentive program, retailers who purchase the Trubie Diamond program will receive state-of-the-art marketing tools and POS materials all specifically crafted to target the savvy, Millennial shopper.
When asked about the positive response to the Trubie program, Mehta stated: “We set out with the promise to help every customer buy the brightest diamond for the best value. To that end, we spent years researching, developing, and perfecting the Trubie program. It wasn’t enough to have an amazing special-cut; we also needed a ground-breaking way to engage with the consumer. The final result is a powerful combination that is proving to be overwhelmingly successful for retailers.”
For more information about the Trubie Diamond program, please stop by the IDD booth at the next trade show, visit www.TrubieDiamond.com or call 800-621-1162 and speak to a representative.