In a collaboration that melds the worlds of jewelry design and pickleball passion, Pure Dink has arrived on the scene. A family trio – Mary Noon, Tom Noon and Francesca Jeter – have skillfully woven their talents and industry expertise to redefine the world of pickleball jewelry and accessories.
A Trio That Hits All the Right Notes
Jewelry industry veteran Mary Noon feels a deep connection with the sport of pickleball. Her love for the game ignited a mission: to design and craft luxury pickleball jewelry that is as beautiful as the sport she loves. Recognizing the gap in the market, she decided to fill it for pickleball enthusiasts.
Tom Noon, with an extensive background in manufacturing and experience as a pickleball coach, contributes invaluable insights and manufacturing expertise to Pure Dink. He is dedicated to ensuring the highest quality product and a genuine connection to the sport.
Francesca Jeter has meticulously designed Pure Dink’s brand identity, enhancing the elegance of the jewelry’s presentation. Her dedication reflects the shared enthusiasm she holds for Pure Dink and the passion Picklers have for pickleball.
A Grand Debut in Miami
The grand unveiling of Pure Dink took place at the JIS Miami show in October. “The response from retailers has been nothing short of awe-inspiring,” said Mary. “Those who understand the heart and soul of pickleball recognize the essential need for this new luxury line in their stores.”
Pure Dink’s Lineup
Pure Dink boasts a meticulously crafted line of jewelry featuring 14-karat gold and lab-created diamonds, alongside sterling silver rhodium and natural gemstones. Every item in the collection bears a name inspired by the language of pickleball, reflecting the passion and energy that surround the sport.
A Unique Approach to Branding
Pure Dink is more than a jewelry brand; it’s a movement that seeks to nurture kindness and inspire individuals to be their best selves. The name “Pure” and the acronym “DINK” stands for “Decent, Determined, Individuals, Nurturing Kindness.” The brand’s charitable component reflects their deep commitment to making a positive impact on the world.
A Partnership with Pickleball Pros
Pure Dink is in partnership with pickleball professionals who share the same dedication to the sport. These professionals bring their invaluable insights and passion to the heart of Pure Dink. “Pure Dink is about to revolutionize pickleball fashion with their stunning jewelry collection!” said eleven time PPA Tour champion, Callie Jo Smith.
A Retailer-Focused Approach
Pure Dink is dedicated to forging strong partnerships with retailers who recognize the untapped potential of pickleball’s immense popularity. The brand’s cutting-edge marketing and branding strategy is designed to guide and channel traffic straight into the retailers’ stores.
“Pure Dink welcomes retailers from all 50 states to join this unique journey in providing the finest jewelry to pickleball enthusiasts,” says Mary. “The brand is poised to show retailers how they can boost traffic to their stores and become the go-to destination for pickleball jewelry.