The Jewelers Board of Trade® (JBT), the industry resource for credit data on jewelry businesses, announced its fourth new program within a larger suite of new initiatives for existing members, the JBT Social Media Tracking Program. The Social Media Tracking Program is exclusively for the jewelry industry.
With the industry changes brought about in the past year due to the COVID-19 pandemic, an online social media presence has become more important than ever before. With this shift, JBT immediately recognized the need for the industry to be able to track their success against industry benchmarks and competitors. After months of hard work, JBT has built a new system which automatically tracks the number of social media posts and follower growth trends for both retailers and suppliers – enabling them to better gauge how they are performing against others. With this new system comes the ability for JBT Members to filter data based on region and to view overarching trends over select time periods.
This new program is available immediately for all Enhanced and Retail JBT members. It is also available as an additional filter via JBT’s marketing list program, further enabling vendors to target a specific subset of the market based on social media metrics, credit data, and more.
“This is groundbreaking technology for our industry and JBT is proud to provide this service for our members,” said Erich Jacobs, JBT President.
JBT is undergoing its first major refresh in decades focused on technological changes in the industry with new products to better serve members changing needs and to increase internal efficiency.
What hasn’t changed at JBT is the company’s overarching mission. JBT continues to be a reliable provider of credit information and marketing data on thousands of jewelry businesses. They maintain a strong commitment to independence, data security, and a focus on serving member’s needs.
Recently JBT announced their preferred Partner Program with Podium to provide messaging tools for jewelers, an automated UCC filing service with CLAS for memo goods and a new API system that seamlessly integrates JBT data with member’s systems.