New ebook helps jewelers respond to questions about jewelry protection
(NEENAH, Wis.) – In a study by Jewelers Mutual Insurance Company, it was discovered that approximately 40 percent of U.S. households with an engagement ring do not have insurance to protect it.*
Why are people not insuring one of the most expensive items in their home? Consumer interviews revealed lack of awareness and understanding of jewelry insurance may play a role in the oversight.
To fulfill the unmet need for information, Jewelers Mutual introduces The Essential Buyer’s Guide to Jewelry Insurance – a tell-all ebook that helps jewelry customers decide how best to protect their jewelry with confidence.
The all-inclusive 24-page guide is now available to download at JewelersMutual.com/BuyersGuide.
“Many jewelers are already telling their customers about Jewelers Mutual as an option to consider, and for that, we are grateful,” said Trina Woldt, Jewelers Mutual Chief Marketing Officer. “With a mere mention of our URL, customers can come to our site to request the helpful guide – keeping the conversations at the counter about the beautiful jewelry worth protecting and leaving the insurance details to the jewelry insurance experts.”
Woldt explained that the team at Jewelers Mutual is continually developing new ways to help jewelers strengthen their customer relationships by making it easier to mention the importance of jewelry insurance.
“We value the tremendous trust customers place in their jewelers,” said Woldt. “It’s why we strive to provide the right tools to allow the jeweler to shine in the eyes of their customers by showing their sincere concern for the safety of each new jewelry purchase.”
Early feedback from jewelers indicates the addition of the Buyer’s Guide is exactly what they’re looking for.
According to Craig Underwood, Underwood’s Fine Jewelers: “I appreciate how easy it is to share a simple website URL with my customers who look to me for the answers. Knowing where I can send a customer to put them in control of their insurance decision puts my mind at ease, and it allows them to take the next step to protect their special piece.”
People who download the ebook will learn such important details as:
- The difference between repair or replacement coverage versus a cash policy
- What worldwide coverage really means
- How much it costs to insure jewelry
- What a deductible is and how it can affect annual premium
- What to expect in the event of a claim
Whether or not people decide Jewelers Mutual is right for them, Woldt assured they’ll be ready to make a fully-informed, confident choice after reading the Buyer’s Guide.
“Our goal with everything we do is to give people the freedom to wear their jewelry without worry,” said Woldt. “We know that’s something jewelers can stand behind as well.”
Retail jewelers are encouraged to mention the guide with their customers by sharing the URL JewelersMutual.com/BuyersGuide. For more information about personal jewelry insurance for your customers and Jewelers Mutual programs for jewelers, visit JewelersMutual.com, contact a Jewelers Mutual sales manager at 800-558-6411, ext. 2118 or e-mail Marketing-PJ@jminsure.com.
*Relative Value of the Engagement Ring Study, Jewelers Mutual Insurance Company, March 2014