(NEW YORK) – Jewelers of America (JA), the leading jewelry association for businesses serving the fine jewelry marketplace, has launched a new and improved website at www.jewelers.org. The website, which reinforces JA’s mission to improve consumer confidence, is now consumer-facing with expanded consumer education that prepares jewelry customers to shop for jewelry with confidence from Jewelers of America Members.
As the online home of Jewelers of America, the website will continue to be a resource for its members and the professional jewelry industry through the trade section of the website: www.jewelers.org/ja. A new “Supplier Showcase” features JA’s Supplier Member products for retailers to browse and discover new collections or trends. Industry education, business tips and advocacy news is filled with essential information focused on the specific business needs of the jewelry industry and JA members. Member-exclusive content, such as Responsible Diamond and Gold guidance, can only be accessed by members who log-in.
With the expanded focus on consumer content, Jewelers of America’s website is the ultimate resource on how to shop for jewelry with confidence. Visitors are introduced to JA Members and learn about the Code of Professional Practices each JA Member upholds. New features of the website are designed to showcase Jewelers of America’s Retail and Supplier Members to jewelry customers browsing the web for engagement, wedding or gift ideas. The content includes:
- A Jewelry Gallery displays the fine jewelry of JA Supplier Members for consumers to like and share.
- The Find a Jeweler Directory locates JA Retail Member store locations across the country and helps drive traffic into stores.
- JA Member Company Profile Pages have their company logo, company information and examples of their fine jewelry and serve as an additional online resource for their businesses.
- JA Supplier Members who make or sell fine jewelry are promoted throughout the website in expanded Education & Care, Wedding & Engagement and Gift Guides & Trends sections.
For more information, Jewelers of America encourages members and non-members alike to explore the new and improved website at www.jewelers.org.