A digital resource for marketing and advertising in the jewelry industry
(NEW YORK) – The Jewelers Vigilance Committee (JVC) is pleased to announce its most recent digital resource for marketing and advertising in the jewelry industry – Understanding the FTC Guidelines. JVC created this book to decipher the complex laws and regulations that govern the manufacture, sale, and advertising of jewelry and help industry players develop their own compliant advertising and marketing practices.
Sponsored by The Smithee Group, a growth agency helping jewelry retailers and brands succeed in digital marketing and advertising, JVC is proud to offer this expert-level, all-in-one free book for download here.
“The Federal Trade Commission writes the rules and tells our industry what is and isn’t considered deceptive advertising in their efforts to protect the U.S. consumer,” said Tiffany Stevens, JVC President, CEO & General Counsel. “Most of the rules for how to advertise jewelry changed recently. The lawyers at the JVC read all the fine print so you don’t have to. We are happy to present this easy to understand and fully up-to-date guide to advertising jewelry; it will be useful on a daily basis as you run your businesses.”
Ben Smithee, The Smithee Group CEO, stated: “The Smithee Group is excited to support and collaborate with the JVC on the release of this amazing resource for the jewelry industry. At a time where marketing, advertising, and content is crucial for success we want jewelers to have the right information in a very digestible format!”
The book, in plain language, explains the specific ways you should word promotions – online and in print. For more information or to keep up to date with JVC news and events, visit www.jvclegal.org.