Well it was a nice ride. Nothing else was happening, the price of gold was on the rise – time consuming as they were, charm-bead sales paid the rent, and then some.
“But after years of jumping through hoops and building a customer base for the brand, it seems a bit unfair for Pandora to cut out the smaller retailers that contributed so much to their early success,” says Bernard Reller, owner of RellerGold. “Even some large volume retailers have been dropped in favor of a ‘company store’ in the same neighborhood. Not ‘nice,’ but probably a logical step for a huge brand focused on the bottom line.”
This prompted Reller to create Local Beads™. Local Beads™ by RellerGold offer displaced dealers (and others) an opportunity to “stay in the game” by offering their loyal customers an exclusive collection of highly desirable charm beads of local significance.
Case in point: See Howard’s Diamond Center, Wheeling West Virginia (www.howardsdiamondcenters.com) for examples of over two dozen charm-beads celebrating historical landmarks, popular eateries, favorite markets and other designs that reflect loyalty and love for the city of Wheeling. “Catering to locals as well as tourists, the introduction of each new design is an event to be celebrated,” says Reller.
For over fifty years the Reller family has combined old-world craftsmanship with trendy designs, creating enticing souvenir jewelry for markets large and small. The “Lone Palm” registered trademark has been their symbol of excellence and all products are produced in their Florida workshop.
Visit www.RellerGold.com or call Bernard Reller at 800-233-4820 to explore the possibilities.
