Montesino International reports the last decade has been full of successful, interesting and challenging business as well as the fact that customer spending habits have changed dramatically over the period of 2008 to the present. “As a whole…the industry has experienced some of the same issues we have had in business according to most of our retail clientele,” says company President Mitchell Ousley. In an effort to address these challenges, Montesino has come up with many new ideas to satisfy their clients’ needs in price point and fashion. They have broadened their production capabilities and added new processes for development and execution of new styles including various textures, metal combinations and finishes for all of their Destination® and Experiential jewelry lines.
Montesino International is an industry leader in Destination® and Experiential jewelry lines. The company has been in operation since 1992, beginning with the Caribbean Bracelet Company® line of bracelets, and evolving into the retail jeweler’s source for Destination® Jewelry, tailored to specific areas of the country and beyond.
“Our brand allows an exclusive retailer to be very focused in their marketing to the visitor, as well as locals, that want a special piece that brings the place they are fond of to mind with just a glance,” said Ousley. “Montesino lines are designed and executed representing icons of flora and fauna or geographical, historical or symbolic points of interest as the central theme, and each piece tells the story of a special place or the person that wears it. This has been a company goal from the beginning – to create a business that not only provides an income to Montesino staff and ownership, but to also create a community of individuals, that all share the same love of certain specific places or symbols. In this way they all share a common interest and can connect with each other in a unique way. I like happy people that want to tell a story!”
In the continuing effort to connect with their retailers, the Montesino staff is in the pre-production stages for the next Montesino Cyber Show and there are new developments in the business that they want to share with all of their clients. Montesino will be sending out an e-mail blast to retailers registered on the Montesino website with specific Cyber Show registration instructions about how it all will work before and during the Cyber Show.
Fort Lauderdale office manager Lisa Hutcheson and owner Mitchell Ousley will be online to answer any questions in real time. The forthcoming installment of the Montesino Cyber Show, will include all of the new styles in the Caribbean Bracelet Company® Collection as well as new styles from the Destination® Bracelet Collection designed to boost retailer sales. A streaming video presentation will also be offered, showing the new features of the latest designs and styles and offering possibilities to increase retailer sales through the company’s experience with retailer exclusive advertising strategies, as well as marketing and merchandising materials packages available to all Montesino clients.
“This is an exciting time at Montesino International and Montesino USA as we continue to experiment with new and different ways to stay connected with our customers and provide unique, style forward and desirable jewelry with the right price point, to help maximize profits in the jewelry retailer arena,” states Ousley. “We hope that you will join us for the second Montesino Cyber Show presentation, and as an added incentive to do so, Montesino will give a 5% discount on any order placed for a 72 hour time period after the show ends as a Cyber Show Special.”
If you do not have a retailer account already, and are interested in attending the Cyber Show, you should register for a retailer account on the Montesino International website at caribbeanbracelet.com by October 7th. Complete instructions on how to register for an online account are on the website by clicking on the retailer login/signup tab at the top of the home page. Registered retailers will be entered in a live drawing during the Cyber Show for a $750 merchandise credit on a future order! In order to win, you must have a fully completed retailer account on the Montesino website, and a username and password issued.