Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight

    Morris Jewelry: The people have ‘It’

    From gas and watchmaking, turning 75 in retail jewelry

    Rise and shine

    Illinois jewelry store rebrands after 40 years

    Illinois jewelry store rebrands after 40 years

  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • On The Move
    • Other News
    • Tradeshow News
    • What's New

    Beyoncé and designer Lorraine Schwartz create GIA scholarship opportunities for black professionals in jewelry

    Stuller now accepting designs for March Bridal Madness

    Veer announces 10-day diamond basics memo program

    Jewelers of America announces Bond as Member Benefit Partner

  • Columnists
    The Story Behind the Stone: Provenance and Story

    The Story Behind the Stone: Provenance and Story

    Who’s your avatar?

    The Retailer’s Perspective: A return – to the unknown

    The Retailer’s Perspective: A return – to the unknown

    Motivating your sales staff

    Motivating your sales staff

    Local SEO for jewelry shops: How to appeal to your local audience

    Local SEO for jewelry shops: How to appeal to your local audience

    It’s all about her: The female self-purchase opportunity

    Why social media ads are so effective for jewelers

    The Retailer’s Perspective: New Valentine’s Day Traditions

    The Retailer’s Perspective: New Valentine’s Day Traditions

  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight

    Morris Jewelry: The people have ‘It’

    From gas and watchmaking, turning 75 in retail jewelry

    Rise and shine

    Illinois jewelry store rebrands after 40 years

    Illinois jewelry store rebrands after 40 years

  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • On The Move
    • Other News
    • Tradeshow News
    • What's New

    Beyoncé and designer Lorraine Schwartz create GIA scholarship opportunities for black professionals in jewelry

    Stuller now accepting designs for March Bridal Madness

    Veer announces 10-day diamond basics memo program

    Jewelers of America announces Bond as Member Benefit Partner

  • Columnists
    The Story Behind the Stone: Provenance and Story

    The Story Behind the Stone: Provenance and Story

    Who’s your avatar?

    The Retailer’s Perspective: A return – to the unknown

    The Retailer’s Perspective: A return – to the unknown

    Motivating your sales staff

    Motivating your sales staff

    Local SEO for jewelry shops: How to appeal to your local audience

    Local SEO for jewelry shops: How to appeal to your local audience

    It’s all about her: The female self-purchase opportunity

    Why social media ads are so effective for jewelers

    The Retailer’s Perspective: New Valentine’s Day Traditions

    The Retailer’s Perspective: New Valentine’s Day Traditions

  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News What's New

Natural Diamond Council launches Official Partner Program for retailers

Offers co-op marketing opportunities, digital content solutions, educational resources

February 15, 2021
Share on FacebookShare on Twitter

(NEW YORK) – The Natural Diamond Council (NDC) has announced the launch of the Official Partner Program. The program was developed by NDC to bolster the whole of the diamond jewelry industry. It will equip partners with the dexterity to advance diamond desirability alongside NDC throughout the year. Operating as a high-frequency digital content publisher under Only Natural Diamonds since its rebrand this past June, NDC has created a program and proprietary platform for US jewelry retailers who share the same mission to advance the natural diamond dream. An official partner has access to multimedia advertising, a customized digital asset toolkit, Only Natural Diamonds non-campaign social media assets, and access to interactive educational resources.

“There is symbiosis because we share the same philosophy in strengthening the emotional and ethical values of natural diamonds. We’ll be able to leverage Only Natural Diamonds and work together through the Official Partner Program in developing assets with premium positioning to ensure the modern diamond dream is broadly visible,” says Natural Diamond Council CEO, David Kellie. “As we continue working under a new context where the need for digital content continues to rise, it has become apparent there is an opportunity to collaborate and share resources with diamond jewelry retailers across the US.”

Natural Diamond Council debuted the For Moments Like No Other global advertising campaign starring Knives Out actress, Ana de Armas this past September, which showcased diamonds in a modern light. The campaign appeared in print, digital, and televised media outlets including Vogue, Harper’s Bazaar, The New York Times, Hulu, Amazon, E!, and many others. The Official Partner Program will benefit from such high impact NDC produced campaigns on a local level.

 

Retailers will also have access to Only Natural Diamonds non-campaign focused social assets and content to push on their own channels. According to NDC, this content is currently attracting over 300,000 global visitors daily to naturaldiamonds.com.

Retailers have already begun engaging with the program including London Jewelers, Lux, Bond & Green, Days Jewelers, Walters & Hogsett Jewelers among others. The first installment of co-op assets are set to debut in Spring 2021. To learn more, visit ndcofficialpartners.com

The Natural Diamond Council (NDC) advances diamonds’ desirability by publishing in-depth and engaging features and trend reports, and sharing resources and information with consumers on the ultimate timelessness and singularity of this remarkable natural stone. The NDC also works to support the integrity of the natural diamond industry, providing transparency, and insight on the ethics, sustainability and progress of the sector.

Related Posts

Veer announces 10-day diamond basics memo program

March 2, 2021

GN Diamond updates The 4 Pillars of Clienteling

February 24, 2021

CIBJO Pearl Commission releases Guide for Classifying Natural Pearls and Cultured Pearls

February 22, 2021

ASHI launches 2021 Bridal Marketing Program – Journey of Love

February 17, 2021

Latest News

Columnists

The Story Behind the Stone: Provenance and Story

March 2, 2021
Other News

Beyoncé and designer Lorraine Schwartz create GIA scholarship opportunities for black professionals in jewelry

March 2, 2021
Other News

Stuller now accepting designs for March Bridal Madness

March 2, 2021

Other News

Veer announces 10-day diamond basics memo program

Jewelers of America announces Bond as Member Benefit Partner

National Jeweler announces 2021 Retailer Hall of Fame recipients

NRF forecasts retail sales to exceed $4.33T in 2021 as vaccine rollout expands

Boaz Moldawsky elected President of Israel Diamond Exchange

Rise and shine

Southern Jewelry News

© 2020 Southern Jewelry News.

Additional Information

  • About
  • 2021 Trade Shows
  • Media Kit
  • Contact

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2020 Southern Jewelry News.