Riding the wave of a strong holiday season for gold, Royal Chain is making some new additions to gold that they hope will help bump up sales just in time for Valentines and Mother’s Day.
The new release highlights the highly sought-after paperclip chain. These chains are available in several gauges, lengths, and colors, including gold & silver. The company has been holding off on releasing this chain, after numerous requests before and during the holiday season because they sought to create a proprietary version. They forecast it will quickly become a best seller. Other updates include a new “mirrored” chain, vintage inspired looks, as well a “southwest” themed collection.
The retail prices start at $95 in gold and $30 in silver, perfect for this time of year and all year round.
The collection debuts at the CBG and RJO shows, and will continue to be sold throughout the year. To place orders or for more information call 800-622-0960.