Retailer demand spurs creation of lower price points
Exquisite, uncompromisingly crafted jewelry by P.Bo (Per Borup Design, Denmark), is now accessible for a wider audience than ever before, giving new meaning to the affordable luxury concept.
|P.Bo’s popular Enchantables collection with interchangeable stones and pearls is now available in sterling silver at popular price points.
After six decades of supplying the highest quality in gold and diamonds to the discerning public and royals in the country famous for Danish Design, P.Bo is now offering some of the boldest and finest designs in sterling silver with gold and diamond accents at popular prices.
P.Bo is experiencing strong growth while adapting to the times and entering new markets. Kell Borup, the son of founder Per Borup, built on his father’s success with the Enchantables concept. The rings, pendants and bracelets with replaceable stones and pearls instantly became P.Bo.’s greatest commercial hit. Upon P.Bo’s recent entry into the U.S. market, the first silver versions of classical and new P.Bo designs were introduced as a response to retailer demand.
“I am pleased to say that the response from our retailers and consumers has been overwhelming,” stated Kell Borup. ”And we are proud that we have found ways to adapt to the demands of a changing world without compromising on quality or aestetics.”
P.Bo. is expertly handcrafted in Copenhagen and can be seen at the Denmark & Company booth #1200 at the Atlanta Jewelry Show.
For more information please visit www.DenmarkAndCompany.com.