(NEW YORK) – Phillip Gavriel will release the 2020 collection with a new look this month at the celebrated VicenzaOro show in Italy.
For the brand’s first collection launch of the year, there will be an exciting revised aesthetic. Appealing to what they call “a more realistic understanding of our core customer”, the 2020 campaign features both understated natural beauty as well as today’s retro looks of the ‘70s and ‘80s that have been popping up all over the fashion world. The goal is to be relatable to their core audience but also to expand into some demographics they have called “challenging.”
The latest photo shoot was shot in the brand’s own backyard of New York City but with a very Italian approach. Designer Phillip Gabriel Maroof calls the experience “an homage to Milan and designers like Giorgio Armani who paved the way for the modern elegance of American fashion today.”
Also new for the brand is the approach to collection launches and product merchandising. Rather than introducing a unique look where one accent is really focused on, the new collection will feature several iconic silhouettes the brand is known for.
The collection tells a story through different price points, which remains true to the brand’s core goals of allowing customers to shop affordable everyday fine jewelry with quality materials. Pieces in the collection start at $120 MSRP.
The collection continues the tradition of being made only using precious metals, and natural gemstones or diamonds.
For more information visit www.royalchain.com.