Preferred Jewelers International (PJI), a consortium of forward-thinking independent jewelers, and Gems One, one of America’s largest fine jewelry suppliers, have announced the creation of an exclusive supply network for Passion8, a patented specialty cut diamond that possesses exceptional light performance as well as an intrinsic internal display of 8 hearts and 8 arrows.
According to Andie Weinman and Joe Murphy, founders of PJI: “We’re delighted to be able to offer Passion8 on an exclusive basis to our membership. There are natural synergies at work here that will help our members achieve greater market share as a result, while simultaneously growing their margins in the most important profit center in their businesses.”
Anuj Jain, CEO of Gems One, added: “As the North American distribution arm to the independent jeweler vertical for Diarough, the world’s largest rough diamond dealer, we’re able to leverage a unique set of core competencies and strategic assets to deliver an extremely robust program that will provide PJI members with a preemptive marketing and merchandising advantage in their local markets. And as one of the largest suppliers of 4-color advertising materials to independent jewelers in America, we know how to build exceptionally powerful omnichannel marketing resources that will allow Passion8 dealers to create brand awareness, traffic, and sales of this extraordinary diamond.”
The Passion8 assortment includes a wide variety of qualities and diamond sizes in round brilliants, down to 1.3 millimeters, allowing for merchandising applications in mounted engagement rings, semi-mounts, core basics and fashion jewelry as part of an overall in-stock program. Later in the year, Passion8 will also include multiple fancy stone shapes.
For more information, interested retailers can contact Slav Galkin, Gems One’s VP of Business Development and project manager of the Passion8 program, at slav@gemsone.com.
