Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    CG Creations – in a league of their own
    Hubbell Proctor Designs: The Experience Is Key
    C.D. Peacock to open luxury watch and jewelry store next spring
    Hubbell Proctor Designs: The Experience Is Key
    Shefi continues expansion of bridal lines, fashion
    Why do diamond mines close?
    Why do diamond mines close?
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Gemvision introduces MatrixGold® 3
    Gem-A spotlights gemstone research with latest edition of The Journal of Gemmology
    Artistry, Ltd. celebrating 40th anniversary
    IGI launches new interactive eLearning
  • Podcast
  • Columnists
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part III
    Kate’s star-studded style. What will the next trend be?
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part II
    Retailing in a post-PC world
    Motivating your sales staff
    IAS Training’s Keys to Communication
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: I don’t want to be an expert anymore
    Sales Tips by Aleah: Everything is Sales
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: Doom & Gloom or Boom & Bloom
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    CG Creations – in a league of their own
    Hubbell Proctor Designs: The Experience Is Key
    C.D. Peacock to open luxury watch and jewelry store next spring
    Hubbell Proctor Designs: The Experience Is Key
    Shefi continues expansion of bridal lines, fashion
    Why do diamond mines close?
    Why do diamond mines close?
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Gemvision introduces MatrixGold® 3
    Gem-A spotlights gemstone research with latest edition of The Journal of Gemmology
    Artistry, Ltd. celebrating 40th anniversary
    IGI launches new interactive eLearning
  • Podcast
  • Columnists
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part III
    Kate’s star-studded style. What will the next trend be?
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part II
    Retailing in a post-PC world
    Motivating your sales staff
    IAS Training’s Keys to Communication
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: I don’t want to be an expert anymore
    Sales Tips by Aleah: Everything is Sales
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: Doom & Gloom or Boom & Bloom
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News Other News

Rare & Forever Diamonds launches blockchain technology

Establishes permanent record of ownership quick access to diamond’s credentials, provides transparency & security

June 13, 2022
Share on FacebookShare on Twitter

(ROCHESTER, N.Y.) – Rare & Forever, a brand of natural diamonds that are graded with artificial intelligence (A.I.) for the highest quality and consistency, announced the launch of blockchain technology to commemorate each diamond’s authenticity and credentials. The secure chain of custody confirms that a diamond is natural in origin, ethically sourced, accurately graded, and cut for beauty. It also shows proof of ownership.

“Providing a permanent record of quality and ownership is an extension of our commitment to bringing authenticity and transparency to the diamond buying experience,” said Chris Croteau, Vice President of Marketing and Sales for Rare & Forever. “Blockchain technology takes the mystery out of diamond buying, giving consumers peace of mind so that they can feel confident in their purchase.”

Blockchain technology outlines the unique journey of each Rare & Forever diamond – from ethical sourcing to ownership. It demonstrates proof that a diamond was graded with cutting edge A.I. technology, screened for brown, green and milky hues (BGM) that detract from its value, and inscribed with Rare & Forever’s permanent ionic table inscription.

Rare & Forever also provides consumers with the option to purchase a non-fungible token (NFT). This immutable digital record of a diamond’s credentials is perfect for insurance purposes and easy reference. It can live in a digital wallet.

“The use of blockchain technology provides another tool to help us educate customers and earn their trust,” said Larry Sanders, Registered Jeweler American Gem Society, IJO Master Jeweler, and President and CEO of Sanders Jewelers. “Now we can offer them high quality diamonds that are accurately and consistently graded with the most advanced technology on earth, and provide digital proof of authenticity and ownership.”

Rare & Forever is the diamond brand offering blockchain technology to brick and mortar stores in a significant way, helping them compete with online retailers.

Rare & Forever diamonds offer an Upgrade for Life Program that guarantees buyers the value of their purchase and facilitates upgrades. Purchases also come with the satisfaction of knowing Rare & Forever is a proud supporter of Diamonds Do Good, a global non-profit organization supporting programs that develop and empower people in natural diamond communities, and C.U.R.E. Childhood Cancer Association, a local organization that provides emotional, educational, social, and financial assistance to families with children who have cancer or a blood disorder.

The Rare & Forever diamond collections are available only through Rare & Forever authorized jewelers. Purchasing from a local business, rather than a large online retailer, enables buyers to view their diamond in person and receive guidance and expertise from a knowledgeable, trustworthy source. For more information on becoming an authorized Rare & Forever jeweler, click here.

Related Posts

Gemvision introduces MatrixGold® 3

June 22, 2022

Gem-A spotlights gemstone research with latest edition of The Journal of Gemmology

June 22, 2022

IGI launches new interactive eLearning

June 22, 2022

GN Diamond’s Free Marketing Tools Help Retailers All Year Long

June 22, 2022

Latest News

What's New

Gemvision introduces MatrixGold® 3

June 22, 2022
Columnists

IAS Training’s Keys to Effective Communication – Part III

June 22, 2022
Other News

Gem-A spotlights gemstone research with latest edition of The Journal of Gemmology

June 22, 2022

Other News

Artistry, Ltd. celebrating 40th anniversary

IGI launches new interactive eLearning

Jewelers Mutual Group names Mike Alexander COO

GN Diamond’s Free Marketing Tools Help Retailers All Year Long

Kate’s star-studded style. What will the next trend be?

JCK wraps 30th Anniversary Show in Las Vegas

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2022 Trade Shows
  • Media Kit
  • Contact

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.