(ROCHESTER, N.Y.) – Rare & Forever, a brand of natural diamonds that are hand-selected for their highest quality and consistency, has announced the launch of finished bridal and fashion jewelry lines. The new lines feature jewelry and diamonds that are put through Rare and Forever’s Rare Process, ensuring there is no brown, green, or milky hues. These lines are available only through Rare & Forever authorized jewelers, in order to maintain superior quality, integrity and service.
“We are excited to deliver new Rare & Forever collections that feature the highest quality diamonds and provide buyers confidence that their diamond has benefitted from the Rare and Forever Process that eliminates BGM (Brown, Green, and Milky Hues),” said Andrew Rickard, Vice President of Operations for RDI Diamonds, supplier of Rare & Forever diamonds. “These collections are only available through authorized jewelers, local businesses that buyers know and trust, offering assurance and confidence that buyers cannot get online.”
To ensure against the grading inaccuracies and inconsistencies that are common in the jewelry industry, Rare & Forever loose diamonds are graded with technology that uses proprietary color and clarity grading. Diamonds and jewelry are pre-screened for brown, green, or milky qualities to ensure maximum brilliance.
The new bridal and fashion jewelry lines offer customers attainable luxury in the most highly demanded design styles. They were designed under stringent quality and control design standards to meet Rare & Forever requirements. Each loose diamond in the collection is hand selected for quality and laser inscribed for security. Collections reflect classic and trending styles, featuring diamonds in a range of carat weights.
The lines include:
Rare & Forever Diamond Authorized Jewelers
The Rare & Forever Diamond collections are available for purchase only through Rare & Forever authorized jewelers. Purchasing from a local small business, rather than a large online retailer, enables buyers to view their diamond in person, provides diamond education from a knowledgeable, trustworthy source, and establishes a relationship for future jewelry purchases, repairs and cleanings.
Upgrade for Life Program
Rare & Forever diamonds offer an Upgrade for Life Program that guarantees buyers the value of their purchase and facilitates upgrade purchases. Purchases also come with the satisfaction of knowing Rare & Forever is a proud supporter of Diamonds Do Good, a global nonprofit organization whose mission is supporting programs that develop and empower people in natural diamond communities and sharing these stories of positive impact. For more information on Rare & Forever and how to become an authorized jeweler visit, https://rdidiamonds.com/retailer-resources/client-promo-tools/rare-and-forever.
