Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    The Story Behind the Stone: Fabulous without reservation
    Indiana retailer opens jewelers’ school
    The Story Behind the Stone: Fabulous without reservation
    The Cargo Hold: 50 years of friendship and business
    The Story Behind the Stone: Fabulous without reservation
    Steering Clear of Russian Rocks
    The Story Behind the Stone: Fabulous without reservation
    Whitmire Fine Jewelry: Selling seashells by the seashore
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    The Six Greatest Jewelry Style Icons of All Time
    Jewelers for Children announces 2022 JFC Day
    ACE© It Conference by NAJA to be virtual
    ACE© It Conference by NAJA to be virtual
    Fancy Color Diamond Index shows overall rise
  • Podcast
  • Columnists
    The Six Greatest Jewelry Style Icons of All Time
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: The End of Summer Surprise
    The Story Behind the Stone: Fabulous without reservation
    The Story Behind the Stone: Fabulous without reservation
    Do you consider yourself open minded?
    How storytelling connects buyer, seller and product
    The Story Behind the Stone: Yearning for Kazakhstan
    The legal impact of inflated jewelry appraisals
    Is hiring a digital marketing agency worth it?
    Is hiring a digital marketing agency worth it?
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    The Story Behind the Stone: Fabulous without reservation
    Indiana retailer opens jewelers’ school
    The Story Behind the Stone: Fabulous without reservation
    The Cargo Hold: 50 years of friendship and business
    The Story Behind the Stone: Fabulous without reservation
    Steering Clear of Russian Rocks
    The Story Behind the Stone: Fabulous without reservation
    Whitmire Fine Jewelry: Selling seashells by the seashore
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    The Six Greatest Jewelry Style Icons of All Time
    Jewelers for Children announces 2022 JFC Day
    ACE© It Conference by NAJA to be virtual
    ACE© It Conference by NAJA to be virtual
    Fancy Color Diamond Index shows overall rise
  • Podcast
  • Columnists
    The Six Greatest Jewelry Style Icons of All Time
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: The End of Summer Surprise
    The Story Behind the Stone: Fabulous without reservation
    The Story Behind the Stone: Fabulous without reservation
    Do you consider yourself open minded?
    How storytelling connects buyer, seller and product
    The Story Behind the Stone: Yearning for Kazakhstan
    The legal impact of inflated jewelry appraisals
    Is hiring a digital marketing agency worth it?
    Is hiring a digital marketing agency worth it?
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News What's New

Rare & Forever diamonds launches new website

Brings new technology to traditional retailing to earn customer trust

December 1, 2021
Share on FacebookShare on Twitter

(ROCHESTER, N.Y.) – Rare & Forever, a brand of natural diamonds that are hand-selected for their highest quality and consistency, announced the launch of its new website, designed to bring transparency, authenticity, and trust to diamond buying. Rare & Forever is offering authorized Rare & Forever retail jewelers more accurate, unbiased grading utilizing Artificial Intelligence (A.I.). Rare and Forever leverages a proprietary screening process to identify the Brown, Green, and Milky (BGM) hues that devalue a diamond and detract from its sparkle. This website will empower jewelers to show consumers exactly what they are buying and offer a completely transparent experience.

“Traditional diamond buying has been mystified by inauthentic sales processes, inaccurate and inconsistent grading reports, and a focus on paper versus beauty and quality,” said Chris Croteau, Vice President Sales and Marketing at Rare and Forever, a division of RDI Diamonds Inc in New York. “Rare & Forever is changing the approach by providing authorized jewelers with new technology and services that give customers exactly what they want – transparent advice, knowledgeable expertise, and access to the world’s most accurately graded diamonds. Our enhanced website makes it easy for buyers to see the unbiased difference A.I. brings to grading and takes the friction out of the consultation process so customers know what they are getting and trust that it is superior to anything they can find on the internet.”

Bringing Authenticity and Trust to Diamond Buying

The diamond industry has long focused customers’ attention on the Four Cs of a diamond – color, clarity, cut, and carat weight – represented in confusing grading reports and certificates. Nearly 99 percent of diamonds are graded based on human opinion and reports do not disclose imperfections such as BGM hues that detract from quality. This can lead to inconsistent and inaccurate representations, confused customers and mistrust. It also creates a challenge for brick-and-mortar retailers that are often competing against online jewelers selling diamonds based on inaccurate reports.

Rare & Forever shifts the diamond business back to local diamond experts – the businesses customers trust – providing customers access to high quality diamonds that are prescreened for imperfections and graded with A.I. technology. Purchasing from a local small business, rather than a large online retailer, enables buyers to view their diamond in person or via a virtual visit, provides diamond education from a knowledgeable, trustworthy source, and establishes a relationship for future jewelry purchases, repairs and cleanings.

Enhanced Rare & Forever Website Tells a New Story At the Counter

The Rare & Forever website reflects this brand new approach to diamond selling, helping consumers gain peace of mind and confidence in their diamond jewelry purchase.

Features of the website include:

Expert Consultations

Consumers can enter their zip codes and be matched with the closest Rare & Forever retailer so they can see the diamonds in person (or through a virtual visit) and benefit from the knowledge and expertise that only a well-qualified, authorized Rare & Forever jeweler can provide.

Education Beyond the 4Cs of Grading

Animation to help consumers understand how A.I. technology is replacing antiquated grading methods, utilized by online sellers.

Live Rare Community

Rare & Forever strives to create a community of new adopters that buy diamonds that are graded based on unbiased innovation. This community can help potential buyers identify idea concepts for proposals and for celebrating life’s most important milestones.

Rare & Forever diamonds offer an Upgrade for Life Program that guarantees buyers the value of their purchase and facilitates upgrade purchases. Purchases also come with the satisfaction of knowing Rare & Forever is a proud supporter of Diamonds Do Good, a global nonprofit organization whose mission is supporting programs that develop and empower people in natural diamond communities and sharing these stories of positive impact and C.U.R.E. Childhood Cancer Association.

For more information on Rare & Forever and how to become an authorized jeweler, visit https://rareandforever.com.

Related Posts

Gembridge launches reseller program in colored gemstones and jewelry

August 3, 2022
DPL Insights platform set for official launch

DPL Insights platform set for official launch

August 1, 2022

GIA® Source Verification Service launches

July 27, 2022

GN Diamond now stocking Vivid Pink and Fancy Blue lab created diamonds

July 27, 2022

Latest News

Columnists

The Six Greatest Jewelry Style Icons of All Time

August 8, 2022
Industry Events

Jewelers for Children announces 2022 JFC Day

August 8, 2022
Industry Events

ACE© It Conference by NAJA to be virtual

August 8, 2022

Other News

Fancy Color Diamond Index shows overall rise

Two industry veterans join 3Design

The Retailer’s Perspective: The End of Summer Surprise

GN Diamond named 2022 RJO Vendor of the Year for Loose Goods

HardRock Summit to bring historic gold treasures to Denver

Gembridge launches reseller program in colored gemstones and jewelry

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2022 Trade Shows
  • Media Kit
  • Contact

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.