(WILLIAMSVILLE, N.Y.) – Rembrandt Charms is proud to announce the launch of its new website. The newly developed interactive website has a clean, uncluttered design with new high-resolution product images. The responsive website provides streamlined navigation for desktop, tablet and cell phones.
The goal of the redesign process is to provide a more streamlined, customized experience for the retail jeweler and Rembrandt’s new and loyal charm collectors. From deciding on the perfect bracelet and choosing the charms that tell their story, to finding the nearest Preferred Retail Jeweler, Rembrandt Charms makes the experience easy and fun.
The relaunched website is on WordPress, one of the leading content management systems available. “WordPress exposes a powerful suite of editing tools to allow effortless addition of content, is easily extendable, which allows us to quickly launch new features, and integrates well with our back-end system,” said Nathan Skelton, Website Developer, Harmon Group.
The Bracelet Creator, Engraving Creator and PhotoArt Creator will debut later this year. The Creators provide charm collectors a seamless, personalized experience where they can customize PhotoArt charms, add engraving to charms, and select the placement of charms on a charm bracelet. Charm collectors will find it easier and more exciting to discover charms and the many ways they can tell their story.
Through an online wish-list form, charm collectors can send their charm bracelet configuration and wish list to a preferred retail jeweler listed on the Rembrandt Charms Retail Locator; they also have the option to share their favorite items or wish-list through social media, e-mail or print a copy.
“Despite designing a consumer-friendly website and increasing our national consumer advertising, Rembrandt Charms remains dedicated to supporting the retail jeweler and will not sell direct to consumers,” stated Eric Lux, Vice President, Rembrandt Charms. “There are many new features available now and for later this year that benefit our retail jewelers, including online ordering and a retailer dashboard. However, if our retail jewelers prefer to e-mail, fax or call in orders rather than going through our website, our unparalleled customer service team remains available to assist them during regular business hours.”
A charm bracelet is a timeless collectible that can be passed down for generations. Each charm bracelet tells a unique and personal story that can be sentimental or amusing. For more information visit www.RembrandtCharms.com or call 800-828-7840.