(NEW YORK) – Royal Chain is releasing their Spring 2021 Collection next week. The new release is timed for spring buying; Easter, Mother’s Day, graduation and the upcoming wedding season. With strong spending continuing in gold jewelry across the retail market, Royal Chain is betting on strong consumer confidence for 2021. This combined with greater optimism about the economy, and more vaccinations on the horizon are translating into record sales of the hot metal.
Typically coinciding with the Vicenza show in Italy that was cancelled this year, the company is launching the new collection at the first trade show for 2021, the Atlanta Jewelry Show.
This year’s collection is colorful, light and easy to wear. It plays on trends taken from the fashion industry and popular social media influencers. There are also extensions of last year’s best sellers.
What you’ll find is lots of yellow metal, great layering pieces, new paperclip chains, colorful cords, and a nod to an ‘80s classic – the herringbone. Design Director, Phillip Gabriel Maroof, spent months putting the collection together, working remotely with some of his top designers in Italy and bringing Italian goldsmiths back to work after being impacted by the pandemic last year.
With the pandemic still part of our lives, and the effects on society expected to last for some time, this collection brings modern lines and the casual styling we have all become used to with easy to wear pieces that can relate to a wide variety of tastes. You can view the full digital brochure by clicking here. All items will be available for delivery to retailers mid-March.
Contact Royal Chain at 800-622-0960 to find out more about the new pieces and their availability or visit them online at royalchain.com.
