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    Artistry, Ltd. releases 2024 catalog
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    Inside the Generational Legacy of David Douglas Diamonds
    Episode 42 -Doug Meadows, Inside the Generational Legacy of David Douglas Diamonds
    An-Inspiring-Tale-Behind-50-Years-of-Jewelry-Design-and-More
    Episode 41 -John Atencio, An Inspiring Tale Behind 50 Years of Jewelry Design and More
    Episode 39 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    Episode 40 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 39 -Frederick Mannella, The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Technology Meets Our Values
    Episode 37 – Kyle Bullock, Technology Meets Our Values
    A Pandemic-Born Success of Two Jewelry Visionaries
    Episode 36 – Brooke and Chase Brinson, A Pandemic-Born Success of Two Jewelry Visionaries
    Jewelers Helping Jewelers
    Episode 35 – Aleah Arundale, Jewelers Helping Jewelers: Connection, Support, and Success
    Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
    Episode 34 – Christy Davidson, Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
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    Applied Marketing 101: The Asteroid Approaches
    The Story Behind the Stone: Oops there it is!
    Image of Chuck Koehler
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    Image of Chuck Koehler
    The Retailer’s Perspective: It’s Springtime in September
    Barbiecore Bling! Are you in?
    Joel McFadden Fine Jewelry
    Successful Custom: The Customers View
    Holiday Sales Success: A multifaceted marketing approach
    Holiday Sales Success: A multifaceted marketing approach
    International School of Gemology’s The Sindhi and the Suitcase
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  • Featured
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    Les Olson Jewelers: a hands-on operation
    Les Olson Jewelers: a hands-on operation
    Merger With a Mission
    From hard knocks to soft landing in new store
    Saban Onyx helps independent retail jewelers get fancy
  • Latest News
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    • COVID-19
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    Christie’s to auction Bleu Royal
    Hardrock Summit wraps in Denver
    Christie’s to auction Bleu Royal
    ISG awarded Certificate of the Combat Flag
    Artistry, Ltd. releases 2024 catalog
    Artistry, Ltd. releases 2024 catalog
    $2 million in 2021 GIA Scholarships available
    GIA’s Carlsbad Campus receives School of Excellence and Excellence in Student Services Awards
  • Podcast
    Inside the Generational Legacy of David Douglas Diamonds
    Episode 42 -Doug Meadows, Inside the Generational Legacy of David Douglas Diamonds
    An-Inspiring-Tale-Behind-50-Years-of-Jewelry-Design-and-More
    Episode 41 -John Atencio, An Inspiring Tale Behind 50 Years of Jewelry Design and More
    Episode 39 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    Episode 40 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 39 -Frederick Mannella, The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Technology Meets Our Values
    Episode 37 – Kyle Bullock, Technology Meets Our Values
    A Pandemic-Born Success of Two Jewelry Visionaries
    Episode 36 – Brooke and Chase Brinson, A Pandemic-Born Success of Two Jewelry Visionaries
    Jewelers Helping Jewelers
    Episode 35 – Aleah Arundale, Jewelers Helping Jewelers: Connection, Support, and Success
    Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
    Episode 34 – Christy Davidson, Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
  • Columnists
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: The Asteroid Approaches
    The Story Behind the Stone: Oops there it is!
    Image of Chuck Koehler
    Cool New Things from the Atlanta Jewelry Show
    Image of Chuck Koehler
    The Retailer’s Perspective: It’s Springtime in September
    Barbiecore Bling! Are you in?
    Joel McFadden Fine Jewelry
    Successful Custom: The Customers View
    Holiday Sales Success: A multifaceted marketing approach
    Holiday Sales Success: A multifaceted marketing approach
    International School of Gemology’s The Sindhi and the Suitcase
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Sponsored Content

Soothe 3 common customer pain points with Diamond Hunt

Address customer concerns with a platform custom-built for independent jewelers from GN Diamond

April 7, 2021
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Reading Time: 4 minutes

Clients need your knowledge and guidance to help them make the best possible purchase. The GN Diamond Platform was built specifically to help you offer the guidance they crave while addressing their most frequent fears and concerns when buying a diamond. Drawing on insights from over 2500 independent and family-owned jewelers across the country, GN Diamond has developed the tools you need to deliver the presentations customers want.

Take advantage of GN Diamond’s exclusive online inventory and extensive sales, training, and marketing tools to solve the three biggest pain points for every customer walking into your store: discomfort with the loupe and tweezers, lack of knowledge of the 4 Cs and fear of overpaying.

GN Hunt Analytics

An Interactive Digital Sales Experience

With the GN Diamond Platform, you can give the end consumer an interactive shopping experience through your website and in-store while answering their questions about why certain diamonds appear to be cheaper online.

Here’s how Diamond Hunt – GN Diamond’s online loose diamond database and search portal where shoppers can view $70 million in online inventory not found on any ecommerce website – addresses clients’ core concerns:

  • Discomfort with loupe and tweezers

Diamond Hunt replaces the use of cumbersome loupe and tweezers with an interactive digital presentation. Instead of trying to discern a diamond’s color and clarity through a blurry lens, show shoppers an ultra high resolution, 360-degree view of the loose diamond and its natural birthmarks.

  • Lack of knowledge of the 4 Cs

While showcasing the diamond’s digital, 360-degree view, you can educate the customer on the 4 Cs in a way that’s both fun and compelling. Point out color, clarity, cut and carat size while comparing various stones – along with third-party light performance grading and Gemprint ID.

  • Fear of overpaying

Diamond Hunt enables you to make direct comparisons between a diamond in your inventory and a diamond sold by a “discount” internet retailer. After seeing how each diamond’s brightness is graded by an objective third-party, customers are able to understand why one SI2 is better than another. The fear of overpaying is transformed into a desire to get the greatest possible value from their purchase – a desire you are now perfectly poised to fulfill.

A Powerful Advantage You Can’t Afford to Miss

Gain multiple points of distinction to dazzle buyers and strengthen your negotiation power. The GN Diamond Platform offers many features that help you build trust with customers and deliver a persuasive presentation. Thanks to convenient, ongoing, expert sales, training and marketing resources, you can improve the in-store experience and build an ongoing relationship with customers to generate repeat business.

Contact GN Diamond if you’re ready to revolutionize your sales presentation and gain a white-labeled inventory of over $70 million in loose diamonds certified by GIA, AGS and EGL USA, all with the Gemprint ID. Learn more at www.gndiamond.com, or speak to a GN representative at sales@gndiamond.com or 800-724-8810.

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