(WASHINGTON, N.C.) – StarCraft Diamonds, Inc. is proud to present its award-winning 2011 Valentine Flyer Program – an integrated marketing system proven to maximize advertising results. StarCraft’s Valentine Flyer program is a 4 page flyer, boasting a variety of merchandise including hot trends and best-sellers. Retail price points range from $29-$6999, ensuring merchandise appeals to every demographic.
“Our flyer programs are geared toward the independent retailer,” states Meredith Dixon of StarCraft. “Our goal every year is to showcase the most sellable jewelry on the best looking flyer. This year we hit the nail right on the head and I am thrilled to say that this is our best Valentine flyer to date.”
By participating in the program, jewelers are provided with flyers branded with their company name, logo and store information. StarCraft offers assistance in distribution methods, such as direct mail and newspaper inserts. “We work closely with the direct mail company MailSouth,” states Dixon. “MailSouth enables our customers to pinpoint their best customers using demographic and geographic targeting.” Dixon also states that by participating in StarCraft’s program, jewelers can save money on distribution. “We have a large number of jewelers running our flyer. Therefore, we can negotiate a group rate, and pass along a rock-bottom price to our customers that they couldn’t get without being part of our program.”
Being part of the StarCraft program offers retailers more than just another form of advertising. Along with the flyer, StarCraft provides time saving aides such as ad slicks, ring tags with the store’s markup, and sale stickers for flyer items. They also provide a CD with high-resolution images of flyer merchandise to make advertising in newspaper, print ads or social media outlets, such as Facebook and Twitter, simple. Billboard designs and showcase displays are available upon request.
Flyer merchandise is kept in stock, and can be easily ordered by phone, fax or online. StarCraft has an order-form specifically for flyer merchandise that can be quickly filled out and either faxed or e-mailed to the office.
Most importantly, StarCraft’s aim is to make business easier for its jewelers. “When my father founded this company he had one objective: Help the Customer,” says Dixon. “We do everything we can to make it easier. We want our customers, and future customers, to know that we want their business. For us, that means always being pleasant, always following through with what we promise, and always going the extra mile. For our customers, that means peace of mind knowing that they will be taken care of.”
To learn more about StarCraft’s Valentine Flyer Program, please visit www.starcraftdiamonds.com or call Kimberly at 800-262-6208 ext 126.