New software, jewelry, gems and tools create buzz
For the fourth year in a row, Stuller showcased its product and service solutions for jewelers in one 4,100 square foot booth at the JCK Las Vegas show. At the show, Stuller unveiled a plethora of innovative new products. Here are a few of the highlights:
Innovative Business Solutions
New CounterSketch® Streaming
For the first time ever, Gemvision, a Stuller company, is offering a monthly subscription option for one of the bestselling CAD softwares: CounterSketch®. The new CounterSketch Streaming service can be used from any MAC or Windows PC, anywhere. This cloud-based version provides users the ability to share real-time work sessions with customers remotely, gives unlimited free access to online training, and pushes software updates automatically.
New Product and Merchandising Initiatives – Jewelry
302™ Fine Jewelry
Launched at JCK Las Vegas in 2018, 302 Fine Jewelry was created with the self-purchaser in mind: the woman who knows exactly what she wants. New additions to the program this year include over 65 new styles that include color, opals and moonstones, across the five collections – Rebel, Ruler, Sage, Seeker and Innocent, as well as new marketing materials.
Bridal
New Designer Bridal Collection
This brand-new collection includes must have styles for today’s bride; a refresh on traditional styles, while remaining distinctly bridal. Beautiful design features include updated halos, special finishes, scattered accents and much more.
Findings
New Magnetic Ring Builder
The new Magnetic Ring Builder was a huge hit at the show. This selling solution allows customers to mix and match different heads and shanks to create a look that’s unique. The system incorporates magnets which allows the customer to take different shank designs and pair it with difference carat sizes and stone shapes. This prototype solution can be used to simulate over 800 finished ring combinations right on the jeweler’s showroom floor.
Diamonds and Gemstones
New Pink and Blue Lab-Grown Melee
Stuller has found lab-grown diamonds are increasingly popular, offering consumers highly attractive price and quality options. With the growing demand, Stuller is expanding their lab-grown diamond assortment to include pink and blue melee sizes. These stones are offered in round diamonds only, ranging from 0.08 carats to 0.33 carats (2.8–4.4 mm) in size, and in four colors: blue, coral pink, peach and lavender pink.
Coming Soon: White Lab-Grown Melee & a Jewelry Collection
In the coming months Stuller will also be adding white lab-grown melee to their assortment as well as a new jewelry collection featuring all lab-grown diamonds.
New Gemstone Colors and Sizes
Stuller’s extensive serialized gemstone assortment is expanding with new exciting colors and stone types. The company is now offering moonstones from Burma, Sri Lanka and Africa, as well as Paraiba tourmaline, apatite and garnets in every color of the rainbow.
Equipment, Tools, and Supplies
New Tools and Equipment
What’s new? Lots, and Stuller had hundreds of their tried and tested hand tools, laser welders and digital diamond and gemstone testers at the show for customers to demo. Among the most popular were the following:
• DiaTrue CS Scanner – Detects CVD & HPHT lab-grown diamonds, can also see CZ, moissanite, and even CZ coated with CVD. This scanner also identifies stones on small jewelry like rings, unmounted diamonds and melee parcels.
• REDT Laser Engraving Machine – Just released at JCK Las Vegas, this laser engraver is made to make the jeweler’s life easier. The advanced laser technology and jewelry engraving software, MagicArt5, enables new applications and brings laser marking and cutting to the highest standards.
To see more coverage from the Stuller booth at JCK Las Vegas visit their YouTube playlist (https://www.youtube.com/watch?v=ke4261Bk9oc&list=PLnh4Fq2TivGJW05wzCaeUA7AyzB_Gwquu). For more information visit www.Stuller.com or call 800-877-7777.
