(NEW YORK) – As we enter 2021, The Plumb Club podcasts for January focus on broadening the collaborations between retailers and manufacturers, providing retailers with information, insights, and tips into how they can utilize their manufacturer relationships to leverage and capitalize on each other’s strengths, assets and ongoing initiatives to be more productive and profitable. Here is the January learning line-up.
Capitalizing on Branded Content to Drive Engagement: Jordan Peck and Sara Strauss give expert tips on how a retailer can build a promotional, advertising and social media calendar by capitalizing on initiatives that manufacturers are involved in and materials that brands can provide. Jordan Peck is the COO and Sara Strauss is the director of marketing for Brevani/Color Merchants, a leading supplier of diamond and gemstone jewelry founded in 1987.
Creating Power Partnerships Between Retailers and Manufacturers: Dov Tannenbaum outlines “Power Partnerships”, a deepened and broadened collaboration between retailers and their manufacturing partners, yielding growth in revenue and profit. He takes you through the principles and best practices in creating these partnerships, outlining what retailer and manufacturer winners do differently to outperform in their category. Dov Tannenbaum is a principal in Leo Schachter Diamonds, a leading supplier of America’s major retail jewelry chains.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website https://plumbclub.com/resources/plumbclubpodcasts/.