The Welman Group, a wholesale distributor of sterling silver and stainless steel jewelry for over 30 years, has recently launched a new, dynamic website, and according to general manager, Corey Simons, it is getting a tremendous response. “The site is basically divided into two sections: sterling silver jewelry and stainless steel jewelry,” Simons says. “From there, each section is divided into subsections such as rings, earrings, pendants, etc. And then finally specific subsections such as claddagh rings, hook earrings, etc. So, the customer is really just scrolling at the beginning, and then at the end one or two clicks, and you are exactly where you want to be. The new website is light years ahead of the old one which was a little cumbersome.”
Along with the new website, The Welman Group has greatly expanded their two lines. “When something ‘hits,’ we just run with it,” says Corey. “For example, when we saw how popular Tree Of Life Designs were becoming, we just started adding more and more new designs in all categories such as rings, hook earrings, post earrings, pendants, silver, steel, everything.” The same is basically true of the ever-popular Claddagh design as well as the trending Infinity design.
“Having been in the business for over thirty years, we have the buying power to negotiate really amazing prices which are passed on to the retail stores,” adds Corey. “The same is true with shipping charges which are extremely low.”
Between the two lines, The Welman Group (TWG) features over 7,500 styles which generally keeps everybody coming back, but nonetheless, new SKUs are constantly being added. Corey says, that since the launch of the site, TWG has added between five and six hundred new customers. “We must be doing something right,” said Corey.
For more information please visit www.wholesalesterling.com or call 888-333-0870.