VAHAN Jewelry has officially launched their new 2022 campaign. Titled, “A Moment for Me”, VAHAN developed this campaign in response to the last two very challenging years – a time when many had to forego the things they love most and a longing for true connection grew.
“Our goal with our new campaign is to evoke a feeling of joy, fantasy, and the inner peace that comes with connecting with a loved one,” explains VAHAN’s new Creative Marketing Director, Lara Kalayjian. “We want to inspire people to feel beautiful from the inside out with VAHAN. We surveyed over 50 women and asked them what moments would fill their hearts the most – and from that, ‘A Moment for Me’ was born. VAHAN is with her every step of the way, adding a special and unique sparkle.”
The campaign features brand new pieces designed by VP of Design, Greg Der Calousdian. From colorful stones to bold, sparkling diamonds to statement pieces with VAHAN’s classic 14k gold and sterling silver mix, this collection is a true show-stopper said Kalayjian.
Among them is VAHAN’s new Paper Clip Collection. The paper clip design is a symbol of togetherness, which feels very appropriate as connection is something that is foremost on people’s minds, especially these days. The Paper Clip Collection runs the gamut of VAHAN styles, from their renowned diamond bracelets to accessories like necklaces and earrings. The new 4mm diamond bangle is already a popular style among retailers.
In addition is what VAHAN calls their “Honeycomb Collection.” It is a striking beaded texture look that crosses over several VAHAN collections. The aforementioned “Paper Clip Collection” sports the “Honeycomb” look on a few of its bracelets. It is a design embellishment that enhances the look of a VAHAN piece while remaining familiar to those who already love the brand.