Variety Gem, a family-owned and operated manufacturer of fine jewelry, is excited to announce its new Birthstone Program.
The affordable, high-end, birthstone pendants, earrings, and rings are designed to be a diverse collection that caters to every style and budget. The collection is offered using genuine gemstones, and set in 14-karat gold. Variety Gem is offering a free display when purchasing the full set of rings, earrings, or pendants (pendants do not include chain).
“Birthstone jewelry provides an opportunity for retailers to engage with customers on a deeper level,” stated Effie Bezlel, President of Variety Gem. “This collection appeals to a wide demographic range, including individuals of all ages and genders. This allows retailers to attract a diverse customer base and cater to various preferences and budgets. By offering birthstone jewelry at different price points and styles, jewelers can capture a broader market share.”