VEER introduces StarStruck® – a revolutionary new diamond cut

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VEER, a diamond and jewelry manufacturing company based in New York City’s Diamond District, is pleased to announce its new StarStruck® Diamond Cut.

The StarStruck® Diamond is an original shape, fresh to the industry. StarStruck® Diamonds feature 61 facets meticulously aligned to form a star on the top of the diamond and a pattern of hearts in the pavilion. “Its might sound cheesy, but it is a perfect diamond for the ‘Star of your Heart’,” says Kaushal Shah, owner of VEER.

From the technical standpoint, when measured point to point the StarStruck® Diamond measures like a round. “This is revolutionary, other cuts like a princess, radiant, cushion, etc. cannot claim that when compared to the round,” said Kaushal. “The cutting of this diamond is very similar to a brilliant cut, therefore it also scores excellent on the light performance report in the categories of Brightness, Fire and Scintillation.”

StarStruck’s® distinctive shape can appeal to all, offering an artsy look for an eclectic consumer and also ideal for the consumer simply seeking an exceptional sparkle.

StarStruck® is a patented shape with a chamfered girdle allowing more light to pass through. It also adds extra security against chips and break due to its thickness.

Each StarStruck® Diamond ring comes with a Kaleidobox™, a box designed to show the star the diamond carries. The Kaleidobox (patent pending) is a unique box and simple to use. Place the ring in the center of the box, then close the box by placing the lid which holds a viewer. Once you look through the viewer you will be spotting your star in the blue spectrums.

“The StarStruck® Diamond has allowed us to make key on diamonds again. The Kaleidobox™ is an excellent selling tool,” says Yvonne Della Moretta of Goldmine Jewelers in St. Ignace, MI. “It is amazing to see the reaction of the consumers when they spot the star; it practically sells the diamond even before they open the box to see the ring. We are partnering with VEER to create a series of constellation bands that signifies the 12 star signs. Adding a matching band that captures the constellation of your partner’s star sign is brilliant for today’s exclusive diamond consumer. By doing this we make the experience extremely personal”

“Today’s young diamond buyers are looking for something fresh and exceptional,” adds Erika Godfrey, Hawthorne Jewelry, Kearney, NE. “They have the money, but they are also looking for an experience. The StarStruck® Diamond brings back the joy of selling diamonds again without having to worry about the internet or the big box stores. The StarStruck® Diamond can become the differentiating factor for an independent store.”

VEER is also a 100% Made in the USA jewelry manufacturer, specializing in diamond studs and anniversary band programs that are always in stock.

To start “stargazing” and for more information call Kaushal at 855-836-5483 or visit their website at www.tdmveer.com.