WR Cobb Online, one of the jewelry industry’s leaders for everything digital, has announced the impending release of new responsive updates to their long-running e-commerce platform. Cobb’s current platform services a vast range of retailers, from mega-majors in malls across America to stand-alone family run single shops. By always striving to stay ahead of the curve, Cobb’s new responsive upgrades cater to the tech savvy and ever-changing millennial generation.
What is Responsive Design?
Responsive design is an approach that provides an optimal viewing (minimum of resizing, panning, scrolling) experience for those reading and navigating on a wide range of devices (mobile, tablet, desktop, etc.) Responsive web design involves the process of building a website in such a way that it automatically adapts to the device from which it is being accessed. This means that Cobb can create a single site that adapts to devices of all sizes. Previously Cobb could achieve this same objective, however it required creating a separate codebase for each individual device. This was tedious for developers, and therefore costly to website owners.
Why do you need this as a retailer in today’s marketplace? Because the future is mobile.
The number of devices, platforms and browsers on which your website is expected to function properly has exploded. New standards in screen resolutions are being established regularly and it is essential that your website is adaptable to the sizes of today and the future. Responsive design is the way of the future and sites created without this functionality will be obsolete and irrelevant in the not too distant future.
What has this recent shift been powered by? The 900 million mobile Internet users in 2009, a number that is expected to increase to 1.9 billion by 2015. It’s safe to assume that mobile devices overtaking desktop PCs as the dominant global Internet platform in 2013 also played a role. With Google’s recent algorithm shifts that favor responsive websites over non-responsive sites, it is becoming even more critical to keep up with trends or risk disappearing from mobile rankings and possibly desktop rankings altogether, making it incredibly challenging to not only be discovered but also to compete online.
Responsive and More
It is becoming increasingly important for businesses to adapt their websites in order to keep up with the growing rate of smartphone and tablet users. Research has found that 34% of American cell phone owners access the Internet primarily from their mobile device. With such a drastic increase in mobile activity, having a responsive website can only provide benefits. Cobb’s new platform is fully responsive and optimized for all of the latest and greatest devices. With mobile and tablet use at an all-time high, having a site that looks just as great and is just as easy to navigate on an iPad or iPhone as it is on a 17” screen has become a must. Cobb’s new platform gives consumers a shopping experience that is uniformly intuitive across all devices.
The platform’s long success is rooted in the unique jewelry builders and superb virtual inventory made available to retailers. Along with the platform going responsive, Cobb has also made advancements in the builders’ functionality, added 3D rotational product videos and high-resolution images that truly demonstrate an item’s beauty. These improvements are sure to increase merchandise excitement and boost conversion rates. Now that the platform has gone responsive and enhanced the design aesthetic retailers will be able to remain relevant to today’s consumers.