(SAN FRANCISCO) – Award-winning fine jewelry house Yael Designs has introduced the new Borealis Collection of gemstone jewelry that explores the idea of power, and highlights mine to market gemstone sourcing.
Rarely do wholesalers get the opportunity to collaborate with gem dealers in sourcing the stones for their collections. At Yael Designs, they take pride in the quality of their gems, and their practice of sourcing the stones ethically and responsibly. Yael collaborated with Noelle Habib Co. to source rough stones and create custom cuts specifically for this collection.
The collection features rings, earrings, necklaces, and bangles in 14kt rose, white and yellow gold with diamonds and gemstones that include amethyst, blue topaz, red garnet and citrine. Each piece features these gems in modern geometric shapes with a pyramid motif, a symbol of power, strength and purpose.
“The Borealis Collection is modern, accessible and full of positive vibrancy so needed today,” explains Yael’s founder and CEO Yehouda Saketkhou. “Although the current social and economic times may be challenging, people are still looking to express themselves and treat themselves to beautiful and unique jewelry.”
This Borealis Collection is all about power, unity and positive energy. “By incorporating pyramids in the designs, we wish to inspire women to look within and realize their incredible strength and essence,” added Saketkhou. “Like a pyramid, a strong woman is a gift to the world.”
Borealis offers a contemporary look at an accessible price with pieces ranging from $600- $1,500 retail.
“I wanted these pieces to inspire wonder, while remaining accessible to all women. Each piece in the collection was carefully designed and manufactured to have an upscale look, at an attainable price,” says Saketkhou.
The Borealis Collection will be available in exclusive retailers across the country. See the collection on https://yaeldesigns.zenfolio.com/p167505434 (Password: whatsyourcolor)
About Yael Designs
Yael Designs is an award-winning design house widely recognized for bold, opulent fine jewelry. Founded by designer Yehouda Saketkhou in 2001, Yael’s collections and custom pieces are inspired by art from around the world – from Turkish carpets to pre-Colombian gold statuettes to Gaudi’s playful architecture. The designer’s innovative vision has led Yael to win multiple AGTA Spectrum Awards and JCK Jewelers Choice Awards as well as receive wide recognition among top publications and on the red carpet. Yael Designs is headquartered in San Francisco and available in stores throughout the country. More information can be found at www.yaeldesigns.com.
