Retailers know smaller sales keep them afloat in a down economy. The price point and emotional appeal of charms to a vast array of customers makes them the perfect addition to any inventory, especially when big ticket sales are down.
"We understand what retailers are facing," states Paul Machiels, owner of Charms Plus. "We know they are seeing a significant drop in larger ticket items, which is why the Paramount Program is so appealing. It helps drive traffic into the store with very little out of pocket money. It is a win-win situation."