Welcome to the Pearls of Wisdom jewelry podcast! I’m thrilled to introduce our guest for today’s episode. We are honored to speak with Doris Butler, a second-generation jeweler from Butler Diamonds in Selma, Alabama.
Have you heard about her family store, Butler Diamonds? It has a long-standing history and was recently featured in the Southern Jewelry News. Doris grew up in that jewelry store and has been passionate about the business since childhood.
Can you believe she started working there at just 13 years old? She spent every summer and Christmas break in the store throughout high school and college. Everything she knew about the business was taught to her by her father.
Speaking of her father, he accidentally bought the store, having previously worked in radio. But with his mentorship and guidance, Doris has succeeded in the industry and even downsized her store to a smaller but more profitable location in 2017. She’s now making a steady income and providing exceptional customer service without worrying about employees giving false information.
During our conversation, Doris shares some great advice on succession planning, investing in oneself, and downsizing a business. She credits the Retail Jewelers Organization (RJO) with helping her to succeed in her business. We get to hear more about how being an RJO member has given her access to various products and helped her operate a large store.
We also hear about Doris’s experience helping customers with their engagement, anniversary, and birthday presents. She’s a true problem solver and loves assisting people in finding the perfect gift for their loved ones.
So, what are you waiting for? Don’t miss out on this engaging conversation with one of the industry’s experts. Doris brings a wealth of knowledge and experience to the show, and it’s a success story you won’t want to miss. Tune in now!
