Glad to have you here in the first episode of Pearls of Wisdom after the holiday season.
Didn’t we say we’ll make new memories this year? Well, here we are, kicking off 2024 with a fantastic episode featuring the one and only Joe Thacker, owner of Thacker Jewelry in Lubbock, Texas.
Joe shares insights into the tremendous success of Thacker Jewelry’s December holiday sales with a record-breaking month despite the previous year’s challenges. What caught my attention was Joe’s strategic approach to clienteling with software to enhance customer relationships and drive sales.
He shares the importance of continuous customer contact, recounting anecdotes about tracking special occasions like anniversaries and birthdays to foster a personalized experience.
The discussion takes an intriguing turn toward the jewelry market, with Joe providing valuable insights into the ever-rising popularity of lab-grown diamonds. We talked about their unique strategy of not actively promoting these diamonds but rather addressing customer inquiries with transparency.
Throughout the episode, Joe generously discusses his wealth of experience, marketing strategies, the importance of video marketing in showcasing their store’s identity, plus the incredible journey of Thacker Jewelry with over 50 years in the industry!
Joe also shares some golden advice, like the importance of good software, employee care, and the enduring principle of the golden rule.
He even recalls a heartwarming story about treating every customer with respect — a lesson that is sure to resonate deeply in jewelry retail.
Join us as we create new memories and share knowledge on the ongoing journey here at the Pearls of Wisdom Podcast. Tune in and enjoy this episode because Joe Thacker has more valuable pieces of advice to share.