“Diamond” Bill Warren shares so many pearls of wisdom in the podcast that can guide jewelry stores to success. One of the key tips he shares is to do events, but you need to ensure you start promoting 30 days before the event. Also, use all of the marketing avenues to invite your customers. Create a Facebook Event Page, send out flyers and emails, and even pick up the phone to call and text your best customers. Position your event for success by taking every opportunity to let your customer know why they should come.
Beyond events, Bill talks about how jewelry stores need to be omnipresent when it comes to marketing. We need to go beyond the old-school marketing avenues we’ve used for years. Now, we need to get on social media, use email marketing, and all aspects of marketing. Most importantly, CONSISTENCY is a major factor in marketing. You can’t just try it for a week and say that it didn’t work. You need to keep at it for the long haul.
Bill, a successful jewelry store owner himself, is passionate about helping jewelers gain the knowledge and guidance to grow a successful jewelry business. Make sure to learn more about Bill and the resources he offers on his website. As a bonus to Pearls of Wisdom listeners, you can request a copy of his books on his website at no charge; all you need to do is pay for shipping which is such a generous offer.
“Diamond” Bill Warren